Digital Marketing Trends for 2020
It’s well-known that digital marketing evolves at insanely fast speeds. Each year it seems that there are a ton of innovations, bringing new solutions to branding and helping businesses better communicate with their audiences. But, how do you stay on top of all these changes? At Peppermint, we do it by looking ahead at the trends to come, and this year we’ve put together the most important we’ve found to help you up your marketing game in 2020. Less Intrusive Video Ads It’s no secret that consumers aren’t big fans of intrusive ads. In fact, a 2017 study found that the least
Why Digital Marketing Is Important to Any Business
There’s no denying that we live in a digital age. From Googling every little thing that crosses our minds to spending large amounts of time scrolling through social media, it seems that our lives are moving more and more online. In fact, a fifth of people now spend more than 40 hours a week plugged into the digital world! So, it’s no surprise that businesses are jumping online too, transferring from traditional to digital marketing to grow their brand. But why is this so important to do, and how could it help you? The Rise of Digital The past decade alone has
Clever marketing campaigns
What are your first thoughts about a marketing campaign for your company r brand? Do you immediately think “online ad campaign, press releases and social media strategy?” Those are the standard tools, but marketing can be a lot more imaginative if you just think outside the box. If you really want to get people talking about your business, try these unusual marketing tactics. Viral videos Do you remember Dove's "Real Beauty" campaign from 2013? That’s a great example of how video can promote brand. It went viral because it didn’t just talk about the product; it also raised awareness about women’s body image
Google+ Business Page – 5 Tips To Get More Followers
Having a Google+ business page has joined the list of required social media channels. However, many business users are mystified about how to use Google+ effectively and what techniques are needed to attract more followers to their Google+ page. Peppermint, with some help from social media Queen Kim Garst and respected information source Social Media Examiner, have compiled a Top 5 Tips for a Google+ business page strategy. Because Google+ has had some social media producers scratching their heads, many business users started off with this new social media channel by taking a “post it and let’s see,” approach. Unfortunately, this doesn’t