Sure-Fire Ways to Boost Your Social Media Engagement
Social media engagement is the amount of interaction other users on social media have with your brand, which is usually done through either commenting, tagging you, or sharing one of your posts. It's one of the gold standards for measuring social media effectiveness, and having high engagement means you're more likely to reach a larger audience and, hopefully, make more sales. Here are six quick tips on boosting your social media engagement if you're struggling. Add Visuals Adding visual content to your social media posts is one of the most sure-fire ways to quickly boost engagement. People are increasingly likely to watch
Website Marketing for Small Businesses
We know that in our emerging post-Covid economy, the way we live has changed in such a short amount of time and that marketing strategies to attract and retain customers has changed almost overnight. For small businesses particularly, getting back on your feet with a whole new set of rules to play by is not an easy task! We hear your frustration and we feel your stress, small business owners, but take heart! Social interactions might be in a shift, but ultimately, it’s a shift in your favour: studies are showing that there’s an ever-growing trend of consumers preferring to
Marketing Tips For The Hotel Industry
The hotel industry has really taken a hit this year thanks to Covid-19. Especially here on the Costa del Sol, Spain where tourism is a massive industry that many businesses are dependent on. There is plenty of hope to be had though, and lots that can be done to promote your hotel, even in the wake of lockdowns and “new norm” regulations. Despite economic strains, there is still a huge demographic of people wanting to get away and while international travel may be temporarily down, local staycations are up, meaning your business doesn’t have to needlessly suffer while the world
Marketing for Real Estate in the “New Normal”
It’s no secret that Coronavirus has done a real number to the economy, but you might be surprised to hear that some areas of our local economy – real estate included, are still thriving, even as we reemerge from lockdown and enter ‘The New Normal’. In fact, home prices are still expected to grow this year, as demand is as strong –if not stronger, than ever, especially in the luxury end of the property market. Golden visa opportunities continue to attract a large percentage of Russian and Chinese investors to Spain, British investors may have been hesitant in the wake of
The Importance of Branding
Peppermint is a local leader in branding for small, established businesses, major global corporations, new startups, and those with rebranding needs alike. But why is branding important at all? To answer that all-important question, we first need to know what branding is. What is Branding? A brand is like a fingerprint. It’s a completely unique way that others can use to identify you. Your brand should be singular and unique in a way that sets the entire tone for your business, what it does, and what it stands for. It should capture your clients’ attention and hold it for as long as
The Continued Importance of Online Visibility
Go ahead, type your business name into a Google search. What results does it come up with? How about if you type your business’ products or services? Did you have to scroll down the page to find yourself? Were you even on the first page at all? Now do the same on Facebook, Instagram, YouTube, Twitter, or any other social media platform of your choice. Was it easy to find your business? Do you think your customers would agree? Getting to the top of Google’s search pages (and any social media page that your business uses) is the highest goal of
Google Ad Extensions
A Brief Introduction to Google Ad Extensions When it comes taking your business online, there is little question that appearing in Google searches is one of the very best ways to increase brand awareness and bring in more customers. With an entire world of businesses online and an estimated 70,000 Google searches performed *per second*, the real trick when it comes to your digital presence, is knowing how to be seen. Google Ads While using search engine optimization (SEO) strategy to generate new, exciting and relevant information on your website is a great way to increase organic click rates to your site, another
Client Case Study: Cocktails For Home
Creativity and innovation is what we are all about, so working with Cocktails For Home was a real pleasure for our team here at Peppermint! Award-winning Harrogate bar, Montey’s, came to us with an idea that would allow their customers and the UK nation as a whole, the opportunity to enjoy bar quality, delicious & fresh cocktails at home in lockdown and beyond! Created and crafted by expert mixologists with pre-portioned high-end spirits, mixers, and garnishes delivered straight to your door with Montey’s signature recipes included. No need to purchase large expensive bottles of obscure spirits when you only need a splash,
How to start an online shop in 2020
Whether or not you have a physical shop as well, this year marks a turning point in terms of online buying and selling. As social distancing continues around the world, consumers are more ready than ever to do a large portion of their shopping online. In fact, from 2007 to 2019, online sales increased nearly 15% worldwide, and with coronavirus quarantines having taken a large part of 2020, that number will only continue to grow, likely at exponential rates. From groceries to services to luxury goods, it’s easy to see that ecommerce is the future of post-coronavirus business success. It may
The Importance of Local Digital Marketing in the Current Covid-19 Climate
As society slowly comes back to life after Covid-19 lockdowns, it is now more important than ever to invest your time and efforts into adapting your marketing strategy to meet the “new norm”. With restrictions on travelling abroad, as well as consumer fear over booking European and International flights that may be cancelled and non refundable, 2020 is set to see an increase in local and national travel and consumers staying local to support local businesses and in turn help boost the local economy. It is therefore imperative that businesses focus their marketing on these markets and put strategies in place