The Importance of Local Digital Marketing in the Current Covid-19 Climate
As society slowly comes back to life after Covid-19 lockdowns, it is now more important than ever to invest your time and efforts into adapting your marketing strategy to meet the “new norm”. With restrictions on travelling abroad, as well as consumer fear over booking European and International flights that may be cancelled and non refundable, 2020 is set to see an increase in local and national travel and consumers staying local to support local businesses and in turn help boost the local economy. It is therefore imperative that businesses focus their marketing on these markets and put strategies in place
Social Media Marketing vs Digital Marketing: What’s the Difference?
No matter the industry, no matter the product, marketing is one of the most important things that your business can – and should, be doing. Why? Because, in short, marketing helps sell your product or service. Your company, product and service are amazing, and you know it. But do your customers (and your potential customers)? Quality marketing allows you to brag about just how amazing you are! Why wouldn’t you want to share that to the world? Engaging with customers and potential customers is a core function of every business, but in today’s world, in-person interaction, although important, simply isn’t enough. That’s
Digital Marketing Trends for 2020
It’s well-known that digital marketing evolves at insanely fast speeds. Each year it seems that there are a ton of innovations, bringing new solutions to branding and helping businesses better communicate with their audiences. But, how do you stay on top of all these changes? At Peppermint, we do it by looking ahead at the trends to come, and this year we’ve put together the most important we’ve found to help you up your marketing game in 2020. Less Intrusive Video Ads It’s no secret that consumers aren’t big fans of intrusive ads. In fact, a 2017 study found that the least
Why Digital Marketing Is Important to Any Business
There’s no denying that we live in a digital age. From Googling every little thing that crosses our minds to spending large amounts of time scrolling through social media, it seems that our lives are moving more and more online. In fact, a fifth of people now spend more than 40 hours a week plugged into the digital world! So, it’s no surprise that businesses are jumping online too, transferring from traditional to digital marketing to grow their brand. But why is this so important to do, and how could it help you? The Rise of Digital The past decade alone has
The Experts’ Guide to Hiring a Content Creator
At Peppermint Design and Marketing Agency we love Newscred. These guys do a great job of keeping us up-to-date in Spain with what’s happening in the digital media and marketing world. This week we spotted a typically ‘on trend’ story that looks at the job of a content curator and gets the views of a few digital media experts about what qualities a person needs for the post. Content curator is a pretty new job description and it opens up a world of opportunities for professionals with a specific set of skills. Some companies have made the decision to split the