Google has announced that search results pages will no longer be well, pages. Instead, it will now be an infinite scroll or, in other words, one endless page of search results. If you pay for top-of-page ad space from Google that's not a major issue but what about for bottom-of-page advertising space when there is no longer a bottom of the page? Google has a solution for that. In short, they're redistributing ads throughout the endless scroll page, so top-of-page ads will stay at the top of the page and bottom-of-page ads will appear periodically through a user's scrolling. Local ads