Peppermint: The leading experts in expat marketing on the Costa del Sol, Spain
Reaching the expat market on the Costa del Sol is a challenge that Peppermint, a full service marketing, advertising and design agency, has solved with ease on numerous occasions, through a series of campaigns. There is a good reason for this: the Peppermint team is composed of native English speakers. That is one advantage, but there are others. The British and Irish form a substantial community within the expat market on the Costa del Sol, and we understand their cultures. This is a significant advantage: one that is arguably more important than speaking English. Our knowledge of these neighbouring cultures and
The Peppermint View: Marketing Trends in 2019
Peppermint is a full service design and marketing agency based in Marbella, Malaga offering a complete range of marketing services, including graphic design, web design, digital marketing, corporate identity, event management and much more, so we’re always keen to keep an eye on upcoming trends in the marketing sphere. We have noticed that there is a handful of key marketing trends likely to dominate in 2019, so let’s take a look at them and what they could mean for your business. A move away from traditional advertising For some years now, we have known that a shift has been occurring in what
Getting the short form ad right
Even people who work in marketing are tempted to skip ads that are forced on us when what we really wanted to do was read an article, or watch a music video. It’s even more tempting if you see the ad is more than 20 seconds long, and at length the option to hit Exit and skip the ad is available. However, with short form ads, which are typically no longer than six seconds, that option is not available, in which case, getting that short form advert exactly right is what is needed. Short form adverts present an opportunity to engage
Clever marketing campaigns
What are your first thoughts about a marketing campaign for your company r brand? Do you immediately think “online ad campaign, press releases and social media strategy?” Those are the standard tools, but marketing can be a lot more imaginative if you just think outside the box. If you really want to get people talking about your business, try these unusual marketing tactics. Viral videos Do you remember Dove's "Real Beauty" campaign from 2013? That’s a great example of how video can promote brand. It went viral because it didn’t just talk about the product; it also raised awareness about women’s body image
6 tips for building your personal brand
Branding is what distinguishes your business from your competitors. It can be based on anything from a symbol (logo), the name, the design look, the reputation, to the emotion it makes customers feel. Branding isn’t just for large companies; if you’re a freelance yoga teacher you still need to establish your brand if you want to build a client base. You might even want to build a brand in preparation for job hunting to ensure that you’re not just another faceless CV. However, for some people, this is a daunting task. Where do you start, for example? We’ve put together some
Insights into data-driven marketing
Data-driven marketing is essentially a strategy based on the analysis of what is now called ‘ Big Data’. This data is collected through consumer interactions with online sites and marketers use this information to make predictions about how consumers will behave in the future, enabling them to form more precisely targeted advertising campaigns. Of course, marketers have to know how to organise and analyse the data, but once they do, and have a strategy that applies their findings, it should lead to an enhanced customer experience. Let’s look at the key benefits of data-driven marketing: More personalised messaging; companies need to get
What’s happening to print in the digital age?
Some may scoff at the use of print in an age where consumers are glued to mobile devices for the majority of their information. The majority of businesses are convinced that a mobile app is the ‘must-have’ element of their marketing strategy, but just as e-readers have not completely done away with the ‘book in your hand’ experience, so to there is a compelling argument for traditional print media in the marketing mix. Print materials benefit from familiarity Most adult consumers have grown up with print media and that history of interacting with it means that they are more likely to
Video powers up your digital content
“We need a video,” is something you’ll hear in marketing meetings worldwide. Visual, moving content is now considered one of the ‘must-haves’ in an intelligent content mix that provides a more dynamic experience for consumers. The format is always evolving, and what we have seen in recent years is that social media channels, like Instagram and Snapchat, have disrupted the traditional idea of what a video should look like and brought us a challenge: to make shorter, more personalised content. The emergence of the short-form video The short-form video is now dominating the scene. Research by Olapic and World Business Research found
5 Digital marketing 2017
Digital marketing trends that will die in 2017 Peppermint Spain is creative marketing and advertising agency on the Costa del Sol with a top class graphics design department, brand strategists, copywriters and social media and digital marketing expertise. We are very aware that some of the branding tools and marketing techniques that worked for the last few years are now coming to the end of their life and we’ve identified five marketing trends that may go the way of the dodo this year. Twitter is dying Twitter may not quite be dead yet but it’s certainly in need of life support. It
Tips for getting more customers
5 Tips for attracting more customers in Marbella It is the job of a great advertising and marketing agency like Peppermint to advise its clients on campaign strategies that raise awareness of their brand and ensuring that the strategy also converts into sales. We have been studying some of the current marketing trends and applying them to our clients’ advertising on the Costa del Sol. So, we’ve put together some information about five of the favourite tips from our graphic design and copywriting departments. Create curiosity Buzzfeed has this down to a T! Its headlines just make you want to click on them