Pitfalls of AI-Generated Content
You can find anything online. Literally anything. So when it comes to making your brand, your business, your products and services to stand out from the competition, quality digital marketing is a legitimate game changer. And when it comes to quality digital marketing, content is king. Human content, that is. Because according to the all-powerful Google, kings are not AI. That's right. As popular as they are becoming these days and as great as they claim to be at boosting your SEO, AI-generated content is easily spotted by Google's algorithms and just as easily ignored. That means that not only
Blogging To Success
Blogs are great for SEO: they help your business get seen, stay relevant, and build trust with current clients, potential customers, influencers, Google, and the entirety of the world at large. Seriously. They really are that good (and that important). It goes without saying then, that blogging should most definitely be a part of your digital marketing strategy -and they should most definitely be taken seriously too. After all, 52% of B2C marketers say that blogs are the most effective way of promoting their business and 86% say that blogs are the most popular type of content they produce. That
Gettin’ Social to Grow Your Business
Ready to up your social media game? Good. Social media, just like all of digital marketing, is skyrocketing into the future of marketing and revamping your strategy for engagement can not only draw in and retain more customers, it can, if done right, really boost your organic growth -and that, my friends, if how you bring in more profit while simultaneously lowering your marketing costs. Too good to be true? Nope, not really. It's all about focusing your attention on creative, engaging content and taking advantage of what social media was designed to do: be social. Forget, for now, the technicalities
What To Do With Your Reviews
Building your brand is centred on building trust. And what better way to do that than with great reviews from customers and clients who can share their experiences first hand? But getting those all-important positive reviews -not to mention managing all the potentially false, inaccurate, or misleading ones that are on the rise, can be a confusing task for those unfamiliar with it and a time-consuming one for busy business owners. But it needn't be. With some extra preparation and on-going marketing management, you can easily build your brand and your profits simply by properly managing your online reviews. Nine out
You’re Running Out of Time to Optimise Your Website
We knew it was coming, but in February 2022 it officially arrives: Google's latest page experience update will roll out, which means your digital marketing strategy will need to adjust itself accordingly so that your business can continue to reap the advantages of our new digital era, and grow bigger, better and more profitable than ever. Now we've known for a while that this update was in the works (Google's pretty good about announcing up-coming algorithm changes), and Peppermint's SEO gurus were already preparing for it with our blog published way back in June, but we also know that technical details,
What Does Infinite Scroll Mean for AdWord Users?
Google has announced that search results pages will no longer be well, pages. Instead, it will now be an infinite scroll or, in other words, one endless page of search results. If you pay for top-of-page ad space from Google that's not a major issue but what about for bottom-of-page advertising space when there is no longer a bottom of the page? Google has a solution for that. In short, they're redistributing ads throughout the endless scroll page, so top-of-page ads will stay at the top of the page and bottom-of-page ads will appear periodically through a user's scrolling. Local ads
Your website may look beautiful, but does it pack an SEO punch?
In today’s digital climate, having a website is essential. Getting your business online is critical in today's world no matter what product or service you're offering. As consumer tastes and needs change so must your website and so many businesses are building new websites to meet these new demands, be it to improve the site’s aesthetics, navigation, functionality, speed or browsing experience. What many businesses fail to realise is that by building a new website, you are in jeopardy of affecting your current online positioning if you change to a new theme that is not consumer friendly or SEO friendly
Local, Local, Local!
Want to grow your business and your profit this year? Who doesn't, right? Let's make it happen! Bare with us on this one and start with a little visualization: No matter what your business does, no matter what your business sells, no matter how big or small your business is, envision it as a tiny plant just beginning to sprout out of the dirt in a small clay flowerpot. Can you see it? Now, what does it need to get bigger, better, and stronger? Careful nurturing of the roots, right? See where we're going with this? Yup, that's right: to
#SayWhat???
By now, whether you love them or hate them, you've probably noticed that hashtags are a part of our online lives now. And that goes double for businesses or brands looking to keep or boost their online presence But what exactly are these seemingly-random snippets of words or phrases that are popping up everywhere online and (perhaps more importantly) how can you use them to your business's advantage? Technically, hashtags are the combined word or phrase that follows the # symbol (called a hash sign in the UK or pound sign in the USA) in an online text that lets users
Building a Better Real Estate Website
Despite the fear (and perhaps anticipation) otherwise, property sales are on the rise here on the Costa del Sol this year, which means the real estate market is one of the best industries to invest in, especially in 2021 and 2022 as sales figures -in both number of homes sold and the price they sell for, continue to climb upwards. Critical to this success, though, is that whether you have a large, small, local, regional, or even international real estate business, if you're going to take full advantage of this upward trend in the real estate market, you absolutely need