Top 6 SEO Trends for 2015
Keeping on top of social media trends can be daunting enough but add in the SEO factor and your head starts spinning faster than that girl in The Exorcist. Thank goodness that there are expert people out there keeping a beady eye on the trends in the complex world of Search Engine Optimisation. Keeping up with changes in SEO is essential to keep your website up the page rankings, so let’s look at what the newest tools and techniques are for keeping Google and the other search engines happy. Trend No.1 Content Rules The World Yes, at the risk of repeating ourselves,
Three Predictions for 2015 from the World’s Top Minds
At Peppermint Spain we wanted to find something different to kick off this exciting new year with and we were immediately drawn to a headline from one of our social media channels LinkedIn that announced Big Ideas 2015. We’ve already brought you some of the reviews of what was big during 2014 and the social media predictions for 2015, so let’s have a look at what some of the business world’s movers and shakers think will be the innovation, social cause or shift in thinking that defines the year to come. 1. More companies will fire customers This idea has cropped up several
Shaping a Content Strategy for 2015
The stats for content strategies show that the majority of content marketers haven’t adopted the concept of making a strategy plan. Here are some top tips for creating a content strategy for 2015. 1. First, what should your content strategy cover? • A strong and consistent presence across the main social media networks • A blog with a regular publishing schedule • Content that covers topics of interest to your customers/clients • Measurement tools so you can see what’s working and what isn’t. Don’t forget to present this as a clearly written plan for the team using it. Only 35% of B2B content