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Peppermint Creates SL

Urb. Señorio de Cortes 44,
Nueva Atalaya, 29688
Estepona, Malaga, Spain
T: (+34) 951 316 553 E: info@peppermintcreate.com

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Top 6 SEO Trends for 2015

Keeping on top of social media trends can be daunting enough but add in the SEO factor and your head starts spinning faster than that girl in The Exorcist. Thank goodness that there are expert people out there keeping a beady eye on the trends in the complex world of Search Engine Optimisation. Keeping up with changes in SEO is essential to keep your website up the page rankings, so let’s look at what the newest tools and techniques are for keeping Google and the other search engines happy.

Trend No.1 Content Rules The World
Yes, at the risk of repeating ourselves, in the land of digital marketing, content is king. And it is reigning even more supreme than in previous years thanks to the Google Penguin 3.0 update. Low quality links and keyword stuffing will be severely penalised by Penguin 3.0.

Trend No. 2 Social Signals Boost Your Ranking
Now, with the new Penguin algorithm in action, your page ranking also depends on social signals. That’s the ‘Likes’, ‘Shares’ and ‘Retweets’ etc from Facebook, Twitter and other social media channels. Google see these as validation of the quality of your content. It’s Google’s version of the clapometer!

Trend No. 3 Make Sure You’re Secure
Google is now starting to look at your website security as a ranking factor. This is particularly true if your website takes customer payments and handles sensitive personal information. For example, using https:// instead of http:// wins you Brownie points with Google.

Trend No. 4 Get Mobile
Making sure your site is mobile-friendly is one of the big talking points of in SEO circles right now. Google might not say outright that it’s a factor in ranking your website, but the rumours that it is are so prolific that you’re tempted to say ‘Yeah, there’s no smoke without fire.” Better to be safe than sorry; make sure your site is as easy to use on a mobile device as it is on a laptop or desktop.

Trend No. 5 Keep it Conversational
This is a trend for the writers to pay attention to. Google’s Hummingbird algorithm opened the way for semantic searching. This means that the search engines are no longer just matching keywords in the search to documents, they are trying to interpret the intent behind the query and interpret the meaning of the words. In SEO talk, they are becoming more attuned to “longtail” conversational enquiries, like “What is the meaning of life?” Focusing more on longtail queries should bring more accurate search results.

Trend No 6 Brands Build Links
Backlinks to your website from a big brand earn your page serious kudos. The search engines factor in the quality of information on the page a backlink comes from, and its relevance to your page and its social popularity.

Other things search engines are looking out for that affect your page ranking are great visual content and “ROI” or Return on Investment; by that, it means your sales.

If you’d like help with any aspect of your website, whether it is design, content, social media or SEO, contact Jade Thompson at Peppermint Spain on +34 951 316 553 or email: info@peppermintcreate.com