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Estepona, Malaga, Spain
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Three Predictions for 2015 from the World’s Top Minds

At Peppermint Spain we wanted to find something different to kick off this exciting new year with and we were immediately drawn to a headline from one of our social media channels LinkedIn that announced Big Ideas 2015.

We’ve already brought you some of the reviews of what was big during 2014 and the social media predictions for 2015, so let’s have a look at what some of the business world’s movers and shakers think will be the innovation, social cause or shift in thinking that defines the year to come.

1. More companies will fire customers
This idea has cropped up several times over the last couple of months across the media that Peppermint has read. According to Fred Reichheld, who is the founder of Net Promoter System, a tool that measures customer loyalty, the old adage of “the customer is always right” will no longer carry as much weight. Customers who behave badly – and we think that term applies to clients—will no longer be able to get away with treating companies badly. As confidence in post-recession economies increases, many more businesses will blacklist customers who abuse the staff or the system.

2. Greater use of technology to monitor health
This is an interesting one for Peppermint because we have a client called Body Design Marbella that offers a technology-led fitness regime where you wear a special suit that is wired up to electronically stimulate your muscles. This is the fast way to get fit, and it has supportive research. Apparently, Denise Morrison, the CEO of Campbell Soup believes that wearing digital sensors and using apps to monitor all aspects of our health will be 2015’s biggest fitness trend. So, we think our client is right on trend with EMS fitness techniques.

3. It’s startup fever
There are two aspects to this: one is that large companies will need to adopt the behaviour of a startup; the other is that there will be a flurry of startup activity. With regard to the first, Brad Smith, the CEO of Intuit, claims that large companies now need to incorporate the kind of flexibility that smaller outfits have built in, and be ready to face change with more agility. On the second aspect, Don Tapscott, CEO of The Tapscott Group and a LInkedIn Influencer, says that people are going to stop waiting for governments and big corporations to create jobs in 2015 and they’ll create their own. For many it will be the best way to retrieve self-esteem and start feeling like a valued part of society again.

Which of these resonates most with you? Or do you have another idea that you think will be an emerging trend in 2015?

Peppermint Spain can help you make your business a success in 2015, whether it’s a startup or well established. Call Jade Thompson on +34 951 316 553 or email info@peppermintcreate.com