Animated visuals
Animating your visuals for impact Peppermint Spain has always prided itself as a creative agency as well as excelling at marketing and advertising on the Costa del Sol and we have a highly talented graphics design team who all enjoy going that bit further for our clients. We understand the impact of strong visuals, and we also know that when we animate them, consumers respond even better. Blogs and social media are the perfect marketing channels to use animation, and here’s why. They are eye-catching As people scan their social media feeds, they’re making lightning-fast decisions about what content they’ll pay attention to.
Big brand’s CM strategy
Best Practice in Content Marketing One way to learn how to do something well is by looking at how those who are already successful are doing it. The same is true of content marketing in 2017 and at Peppermint Spain, which is a marketing and advertising agency dedicated to bringing dynamic, creative solutions to businesses in Marbella and all over the Costa del Sol, we’ve been studying how the big brands are putting best practice into their content marketing. The same rules apply to both B2B and B2C brands Give the consumer value These days, people seek out content from brands to be
Top 5 Content Marketing Trends for 2017
Peppermint Spain is a full service marketing and advertising agency in Marbella and keeping abreast of current trends in all aspect of the marketing world is essential so that we can provide our clients with the very best solutions for promoting their business. Content marketing is one of our key areas of expertise and it is always advancing, often at quite a fast pace. Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to
Gibraltar’s World Class WTC
Jersey has been struggling for a decade to build an International Finance Centre, but in less than three years Gibraltar has opened the “Category A” World Trade Center Gibraltar. It’s a coup for the Rock and the 170,000 sq ft building, which was built entirely by the private sector, is the largest building on Gibraltar. World Trade Centre Gibraltar The WTC Gibraltar as it is to be known, claims to be “the signature corporate address” and clearly businesses believe this, because back in June of this year it had already let two-thirds of its office space, which the developers put down to
Social media for business and why you should give your Facebook page to Peppermint
You know you need to be on social media but it worries you. You’re used to using social media, especially Facebook, for sharing your holiday photos, wishing friends a Happy Birthday or sharing a comic video that cracked you up first thing this morning. Surely that can’t be the way to promote your business? Won’t people think you’re unprofessional? At Peppermint we understand the difference between personal and professional use of social media and why having professionals handle it for you can be a lifesaver as well as a business grower. A Facebook waste of time? You may also know that when
Facebook for Bloggers
A few months back the Peppermint team were at a social media and SEO workshop where a trainer predicted that Facebook would try to encourage bloggers to use Facebook Notes as the platform for blog posts. She proposed that the reappearance of Notes in a more prominent location on the page suggested this to her. In August 2015 the ‘technocrati’ press was suddenly awash with articles on the topic of Facebook Notes and blogging, and even the some of the mainstream news media got in on telling the story. Facebook Notes have actually been around for some time, but as every
Crowdfunders: Fund your new business!
It isn’t easy to get a new business venture off the ground unless you have access to stacks of cash, or you’ve found a major investor, or, even less likely these days, you’ve discovered a bank that is still lending to small business start-ups. However, there is a new way of finding that seed money and it is through starting a crowdfunder campaign. There are a few crowdfunder providers online, and one of the best known is Kickstarter. When Peppermint went to the website it was interesting to note that the first message we received was that it now has projects
Peppermint Digital Marketing
Did you know that a beauty salon can reach 6,000 English-speaking women who live in Marbella and Estepona and want a manicure for only 8€ on a Facebook business page? And, here’s something to think about: of a global population of 7.2 billion, over 3 billion are Internet users and more than 2 billion have social media accounts. You may not be a fan of Facebook, but 92% of marketers use it for advertising. These may be global figures, but you can bet that your local competition is using digital marketing, so you need to be there, too! More than ever,
The Rise of Online Shopping in Spain
It isn’t so many years ago that getting online in Spain was a challenge. That has changed, and there is WiFi everywhere, plus fibre optic broadband is expanding, and you can get 4G if you want. Now, according to a recent article from eMarketer, Spain’s online consumers are growing in number quite rapidly thanks to this boom in internet access. The latest data shows that the number of digital buyers aged 14 and over is expected to rise by 7.9% in Spain by the end of 2015. This represents a reach of around 17.5 million people, or 60% of Spain’s internet
3 Tips for Creating Landing Pages that Convert
At Peppermint we produce a significant number of websites for our clients. We discuss their business at length and what they want to achieve. Then we think about the design, the right font, the business logo, and, of course, we work on the page content. When it comes to website landing pages, we know that first impressions count, and that when a visitor lands, we want them to stay, and we also may want them to take certain actions, such as leave their email address and other information. Arrival from Google Adwords Your website visitors usually arrive at your page via a