Strolling Down San Pedro Boulevard
Peppermint Design and Marketing is little more than a stone’s throw from San Pedro’s tunnel and park project. In fact, the entrance to the tunnel is not far from our office door in Guadalmina. Since the tunnel opened last year, we’ve been watching the developments over ground with great interest. Now San Pedro’s new park and boulevard is almost ready for a launch event. The park offers so many exciting opportunities for residents. There’s an outdoor concert auditorium, which the Marbella mayor, Angela Muñoz, announced will “facilitate the scheduling of shows for young people, ‘fiestas’ and cultural events.” It is evident
Stay On Trend: Peppermint’s Guide to Hot Topic Sources
One of the biggest problems a content curator faces and anyone working with social media is keeping in touch with what the hot topics are on the Internet right now. Everyone in social media knows that when you post about a trending topic, you’re more likely to likes, shares, retweets, favourites, pins and everything else you hope social media and its faithful fans will do for you. Social media buffs know it isn’t easy to drive people to your site, or to get people to engage with posts. As we know, it is often a bit hit-and-miss and there are often
The Experts’ Guide to Hiring a Content Creator
At Peppermint Design and Marketing Agency we love Newscred. These guys do a great job of keeping us up-to-date in Spain with what’s happening in the digital media and marketing world. This week we spotted a typically ‘on trend’ story that looks at the job of a content curator and gets the views of a few digital media experts about what qualities a person needs for the post. Content curator is a pretty new job description and it opens up a world of opportunities for professionals with a specific set of skills. Some companies have made the decision to split the
How To Get More Clicks Part 2
In the first part of this blog topic about how to get more click-throughs for your social media posts and blogs we looked at the typical social media experience and the basic rules for constructing a headline that draws your clients/customers in to read more and engage with your posts. Engagement essentially means taking some form of action, whether it is reading more, liking, sharing or retweeting. The aim of your headline is to get people to click on your link. Different channels have different needs. You can write a lot more on Facebook and Google+ than on Twitter. On
How To Get More Clicks Part 1
Social media is all about engaging people. Many people who use social media seem to believe that it’s about the number of followers that you have, and certainly it’s quite intimidating to go to a Twitter profile and note that the business or individual has 63,000 followers and only follows about 63 people. However, business users are becoming more aware that it’s not enough to have a large following; your followers who for “one time only” engage with your site by clicking “Follow” or “Like” and then do nothing more. We’ve all done that! Most of us have pages in
A Web Design Trend
Peppermint Spain is a full service advertising and marketing agency in Marbella on the Costa del Sol and one of the services we offer clients is web design. We’ve got a hotshot web design team, SEO experts, programmers and content providers. We like to keep abreast of trends in web design so that we can provide our clients with creative concepts that keep their website fresh and on trend. One of the latest creative trends in web design that we’ve noticed is what the industry calls “immersive web design.” If you’re wondering what that might mean, it refers to the fact
Google+ Business Page – 5 Tips To Get More Followers
Having a Google+ business page has joined the list of required social media channels. However, many business users are mystified about how to use Google+ effectively and what techniques are needed to attract more followers to their Google+ page. Peppermint, with some help from social media Queen Kim Garst and respected information source Social Media Examiner, have compiled a Top 5 Tips for a Google+ business page strategy. Because Google+ has had some social media producers scratching their heads, many business users started off with this new social media channel by taking a “post it and let’s see,” approach. Unfortunately, this doesn’t
Five Secrets of Sparkling Website Copy
Entrepreneur.com is one of Peppermint’s trusted sources for keeping up to date with what’s trending. It’s a reliable provider of eye-catching content and it invites a bunch of experts to share their insights with its readers. So, when a link to an article about the secrets of making your web copy ‘pop’ dropped in the mailbox, we thought it would be worth reading and sharing with our clients. Rebecca Rubin, founder of The Pursuit of Fabulous shares her insights into making your website copy sparkle like an entertaining dinner guest. As she points out, you don’t want your content to be
Content Marketers Haven’t a Clue!
The “content is King” phrase has been buzzing around the cyber sphere for some time. Sometimes when you repeat something too often it begins to have a hollow ring to it and according to recent research by heavyweight research company Forrester, content marketing is no longer effective. Indeed, The Wall Street Journal, announced the death of content marketing. But is it too early to start writing content marketing’s obituary, or do businesses and marketers just need to lift their game plan? According to Amber van Natten at Newscred, experts on content marketing, the problem is not that content marketing has passed
Your Business Needs a Blog!
Until recently, there was a general perception that blogging was something people did for a hobby. Yes, apparently there were a few people who’d manage to monetise their blogs and become one of the ‘blogging rich’, but in general, blogs were people sharing their cupcake recipes, their travel photographs, their freelance business or their opinions about the world. In 2014, the perception of blogs has changed somewhat; at least it has for businesses, which are now rushing to get blog content up faster than wallpaper. The reason is that SEO has become focused on original content thanks to Google’s cute Panda