Your Business Needs a Blog!

Until recently, there was a general perception that blogging was something people did for a hobby. Yes, apparently there were a few people who’d manage to monetise their blogs and become one of the ‘blogging rich’, but in general, blogs were people sharing their cupcake recipes, their travel photographs, their freelance business or their opinions about the world.

In 2014, the perception of blogs has changed somewhat; at least it has for businesses, which are now rushing to get blog content up faster than wallpaper. The reason is that SEO has become focused on original content thanks to Google’s cute Panda and Hummingbird algorithms that search out duplicated and irrelevant content. And, while keywords still play some role, ‘stuffing’ the same term five times into two paragraphs does more harm than good.

A business blog is the easiest way for any business to keep its website refreshed with quality, original content. If you’re not publishing quality content regularly, then Google doesn’t think so much of you as an authority in your field and will push you down the search rankings. A blog also gives you something to post on social media and you can use it to talk to customers or to other businesses that you want to influence.

Your blog can show-off your expertise and experience. This helps build trust in the community, which has a positive effect on your SEO, and your Google rankings, according to consultants UberMarketing.

You can use your blog to provide your customers with information about products or services in a more engaging way than a brochure can provide. It also provides a place where you can put information that you don’t want cluttering your website. Also, website crawlers index all blog posts, which gives you a better chance of being found in organic searches. You can also use your blog for important company news. New business wins and press releases.

Added to this, ‘evergreen’ blog content – content that doesn’t date quickly – has long term benefits as old posts can continue to drive traffic to your site long after they’ve been written.

So, don’t let your business get left behind on Google. If you don’t have a blog yet, Peppermint has the expertise to provide your business with a blog that understands and talks to your target audience. Together we can create regular content that makes sure your business stays visible and has Google pushing you up the search rankings as an authority in your field.

For more information on blogging and social media campaigns, please contact Jade Thompson on T: (+34) 951 316 553 or jade@peppermintcreate.com