Three Tips for Turning Your Subscribers into Social Fans
It’s standard for a business website – whether B2B or B2C - to ask its customers to subscribe to a newsletter. Gathering customers via a subscription to news is still a great way to engage with them and keep them loyal. However, you should really take advantage of this engagement by inviting them to also follow you on social media channels. This maximises customer loyalty and allows you to communicate with them in a range of different ways. It also minimises the chances of your news being lost. How might your message get lost? Well, let’s say a customer has subscribed to
Junk the Jargon in 2015
We all know that marketing loves its buzzwords. But, as David Ogilvy, one of the world’s greatest ad men once said: “Our business is infested with idiots who try to impress by using pretentious jargon.” Some of us might pretend we’re above the use of jargon, but few of us can truthfully claim to never having used one of the many buzzwords that are uttered around the corridors of advertising agencies and marketing departments. Here are a five terms that Peppermint thinks the marketing dictionary should junk in 2015. Agile – we haven’t actually heard this one used by marketers on the
Shaping a Content Strategy for 2015
The stats for content strategies show that the majority of content marketers haven’t adopted the concept of making a strategy plan. Here are some top tips for creating a content strategy for 2015. 1. First, what should your content strategy cover? • A strong and consistent presence across the main social media networks • A blog with a regular publishing schedule • Content that covers topics of interest to your customers/clients • Measurement tools so you can see what’s working and what isn’t. Don’t forget to present this as a clearly written plan for the team using it. Only 35% of B2B content
Make Your Plans for 2015 – Now!
A few weeks ago, we promised to bring you some more end of year review style articles. It then occurred to us that it would be much more helpful to look ahead to 2015 now, rather than look back over our shoulders at what has already happened. Sure, we can all learn from what we’ve done, but we expect you know what those lessons are yourselves. According to marketing blogger Lizetta Staplefoote posting on visual.ly there are five major trends we should be paying attention to in 2015. The first is: • Micro-targeting The crux of this is knowing your customer inside out.
Marketing Marbella – A Dining Destination
Traditionally people come to Marbella for the sun and its glamorous image. The hotels and beaches of the Costa del Sol have drawn international celebrities for decades and, as Pancho Campo pointed out at the presentation Peppermint Spain attended recently, Marbella has better weather than Cannes and St. Tropez, those other iconic destinations of the jet set. Marbella should be on a par with these French towns and now there are signs that it has figured out how to get there. One of the answers to establishing Marbella’s reputation as a five star destination is – food. Michelin Guide 2015 Food has
Marketing Marbella – The Buzz Around Business
There’s a definite buzz around Marbella at the moment. Over the last few months we’ve been cautiously celebrating what we see as a ‘Marbella revival’ and there has definitely been an upswing in demand for our marketing and graphic design services at Peppermint Spain. In recent years, marketing Marbella was a little more challenging than in the past, often due to negative press in the overseas media that sent potential visitors and investors scuttling off to other countries. Happily, those days seem to be past and Marbella has once again reclaimed its status as Spain’s glamour destination and a place
Make Your Own Memes
Do you have trouble finding the right graphics to illustrate your blog? At the end of Peppermint Spain’s previous blog “Top 10 Tips For A Successful Blog,” top tip No. 10 was to accompany your blog with “attention-grabbing graphics”. Because we’re a design and marketing agency we have our own in-house graphic designers who create stunning work for our clients, but it is not economically efficient for us to use these professionals to create blog graphics, at least not when there is a free tool available that anyone can use. Peppermint Spain discovered it after mentioning to a fellow blogger
Top 10 Tips For a Successful Blog
Everyone tells you that you must have a blog, right? But reaching and retaining the audience for your blog is rather more challenging than setting one up. So, why do some bloggers command audiences of thousands while others, who may be equally well written, have just a few followers? We discovered some useful tips through social media strategist Rebekah Radice, to add to our own insights into the world of blogging. 1. Understand your purpose – why are you blogging, how does it serve your company and your marketing strategy? 2. Commit to your blog – decide how often you can post
Top 10 Facts About Content Marketing
As we move towards the end of the year—it’s hard to believe it’s nearly Christmas as the sun is still shining down on Peppermint Spain and few of us have graduated to putting a duvet back on the bed -- it is time for marketing agencies and numerous experts to start reviewing what has been going on during 2014. What is new in graphic design, which style of website is trending and what’s going on with social media? One of the first annual reviews to appear in Peppermint’s mailbox is Newscred’s 56 Reasons Why Content Marketing Works. We have looked at
Don’t Go Out Without a #Hashtag
Do you remember a time when this symbol # meant ‘number’? It wasn’t even widely used in UK English and I recall seeing “Rainy Day Women #12 & 35 on Bob Dylan’s “Blonde on Blonde” album and wondering what the ‘#’ was. It’s been lurking around on phone keypads for some time, again with little reason to use it, but suddenly, this oddball symbol from outer fringes of ‘Symboldom’ has become the most important social media tool bar none. According to Costa del Sol social media expert Fiona Catchpowle, who is also known as #AskCyberGran, the hashtag “represents an important social