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Peppermint Creates SL

Urb. Señorio de Cortes 44,
Nueva Atalaya, 29688
Estepona, Malaga, Spain
T: (+34) 951 316 553 E: info@peppermintcreate.com

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Three Tips for Turning Your Subscribers into Social Fans

It’s standard for a business website – whether B2B or B2C – to ask its customers to subscribe to a newsletter. Gathering customers via a subscription to news is still a great way to engage with them and keep them loyal.

However, you should really take advantage of this engagement by inviting them to also follow you on social media channels. This maximises customer loyalty and allows you to communicate with them in a range of different ways. It also minimises the chances of your news being lost.

How might your message get lost? Well, let’s say a customer has subscribed to your email newsletter but it consistently goes to their junk mail, or they can’t be bothered to read all the contents, so they ignore it. That’s one avenue of communication gone. But, if the same client is following you on Facebook or Pinterest for example, depending on which channels are most important for your brand, then you are more likely to get their attention in these places, because the information is more condensed and served up to them in a way that makes it easy for them to absorb it.

So, how do you get them to follow you on social media? The first tip is to ask them during the email subscription sign-up process. Make sure all your social channel buttons are clearly included on the page and that they are incorporated into the page design in a way that makes them feel like an integral part of the page – not an add-on. If possible, ensure that your customers don’t have to sign into their social media accounts to ‘follow’ you – always keep the number of actions a client has to take to a minimum.

The second tip is to include links to your social channels in your ‘Welcome’ email. Immediately after the customer signs up to an email subscription they are at a peak in their relationship with you: so highlight your social media invitation in the email by explaining the advantages of following you on each channel. Vary your invitation messages: alternate “Please follow us,” with ‘Stay connected” or “Join the community” or similar phrases.

The third tip is to use social incentives and the fun aspect of social media. Ask your fans to join you on social media to discover ‘special offers’ or ‘freebies’ and, of course, competitions are always popular.

You will have a much better chance of keeping your customers engaged and loyal by using these methods. Don’t be afraid to experiment with attracting followers and remember that the appeal of each approach is probably not going to be universal, so keep diversity in mind when you set up your social network sign-up messages.

If you’d like help with your email subscription service and social media engagement – contact Jade Thompson on +34 951 316 553 or email info@peppermintcreate.com