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Peppermint Creates SL

Urb. Señorio de Cortes 44,
Nueva Atalaya, 29688
Estepona, Malaga, Spain
T: (+34) 951 316 553 E: info@peppermintcreate.com

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If you're a business owner on the Costa del Sol, you might be aware of the importance of tracking and analysing your website's performance. Google Analytics has been the go-to tool for many years, providing valuable insights into website traffic, user behaviour and conversion rates. However, Google recently released its new generation of Analytics – Google Analytics 4 – and the deadline for upgrading is looming. On 1st July 2023, standard Universal Analytics properties will no longer process data, meaning that it could have a significant impact on your campaign performance. In this blog post, we'll explore why migrating to Google Analytics