Why Businesses Need to Migrate to the Latest Version of Google Analytics
If you’re a business owner on the Costa del Sol, you might be aware of the importance of tracking and analysing your website’s performance. Google Analytics has been the go-to tool for many years, providing valuable insights into website traffic, user behaviour and conversion rates.
However, Google recently released its new generation of Analytics – Google Analytics 4 – and the deadline for upgrading is looming. On 1st July 2023, standard Universal Analytics properties will no longer process data, meaning that it could have a significant impact on your campaign performance.
In this blog post, we’ll explore why migrating to Google Analytics 4 is essential for your business and how Peppermint can help you make the switchover successfully.
Improved User Interface
One of the most significant benefits of migrating to the new version of Google Analytics is the improved user interface. The new interface is much more user-friendly, allowing for easier navigation and more intuitive reporting. This means that you’ll be able to access the data you need more quickly and efficiently. Additionally, the new version includes more visualisations and data integrations, so you’ll find it easier to understand and analyse your data.
More Data Controls
The new version of Google Analytics offers more data controls than its predecessor, meaning that you can customise your data collection and analysis to meet your specific needs. For example, you can set up custom dimensions and metrics, track more user interactions and analyse your data based on specific segments. This level of customisation allows you to gain more valuable insights into your website’s performance and make better data-driven decisions.
Enhanced Cross-Device Tracking
With the rise of mobile devices and the increasing importance of cross-device tracking, Google Analytics 4 has made significant improvements in this area. You’re now able to track user behaviour across multiple devices, providing a more complete picture of your users’ interactions with your website. This information is crucial for optimising your website’s performance and improving your overall user experience.
Advanced Machine Learning Capabilities
Google Analytics has always been a powerful tool for websites around the world, but Google Analytics 4 takes it to the next level with its advanced machine learning capabilities. The new version uses machine learning algorithms to analyse your data and provide actionable insights. For example, you can now identify trends and anomalies in your data, such as sudden spikes in traffic or changes in user behaviour. This information can help you optimise your website better and create bespoke marketing campaigns for better results.
Improved Data Privacy
In recent years, data privacy has become a significant concern for businesses and consumers alike. Google Analytics 4 takes data privacy seriously, with its enhanced privacy controls and added data protection features. You can now control how long your data is retained and delete user data, if requested. Additionally, it’s also designed to comply with the General Data Protection Regulation (GDPR) and other data privacy regulations around the world, giving you peace of mind that your data is being handled responsibly.
Switch to Google Analytics 4 with Peppermint
Migrating to Google Analytics 4 is essential for businesses that want to stay ahead of the competition and make better data-driven decisions in order to grow and expand.
However, migrating to the new version can be a complex process, and it’s essential to work with a specialist that has experience with Google Analytics migration. At Peppermint, we can help you migrate to the new version of Google Analytics seamlessly and ensure that your data is being tracked and analysed effectively.
As a multi-skilled digital marketing agency on the Costa del Sol, Peppermint can effectively help your business achieve solid and consistent results to help you thrive and maximise your online presence.
If you’re looking to improve your marketing tactics in 2023, simply get in touch with our team and we’ll help you get the ball rolling.