Social Media Marketing vs Digital Marketing: What’s the Difference?
No matter the industry, no matter the product, marketing is one of the most important things that your business can – and should, be doing. Why? Because, in short, marketing helps sell your product or service. Your company, product and service are amazing, and you know it. But do your customers (and your potential customers)? Quality marketing allows you to brag about just how amazing you are! Why wouldn’t you want to share that to the world? Engaging with customers and potential customers is a core function of every business, but in today’s world, in-person interaction, although important, simply isn’t enough. That’s
Social Media Marketing Trends for 2020
Since the dawn of Facebook way back in 2004 alongside the evolution of smartphones, social media has slowly been working its way into our lives. Now racking up a total of over 3.4 billion users worldwide, it’s safe to say that this is a pretty huge industry! With an audience like that, it’s no surprise that businesses were soon jumping at the chance to market on it - and for good reason too. With global reach, in-depth analytics, and targeted ads, it’s revolutionised the way we advertise ourselves. So, as we move into a new year - and decade - it’s
Google+ Business Page – 5 Tips To Get More Followers
Having a Google+ business page has joined the list of required social media channels. However, many business users are mystified about how to use Google+ effectively and what techniques are needed to attract more followers to their Google+ page. Peppermint, with some help from social media Queen Kim Garst and respected information source Social Media Examiner, have compiled a Top 5 Tips for a Google+ business page strategy. Because Google+ has had some social media producers scratching their heads, many business users started off with this new social media channel by taking a “post it and let’s see,” approach. Unfortunately, this doesn’t