Why Does Google Constantly Change its Search Algorithms and Why Should You Care?
Google is the most visited website in the world, with 62 billion visits to it globally in 2019 alone. That same year, Google processed 3.5 billion searches every day - that’s 40,000 searches every second! Most importantly for your business, once Google has provided an answer, 90% of Google users report that they will click on the first set of results. What does this mean for you as a company? Well, to be blunt, it means that if you have any hope of your business thriving in the digital world (and let’s face it, everything’s in the digital world now, so
The Continued Importance of Online Visibility
Go ahead, type your business name into a Google search. What results does it come up with? How about if you type your business’ products or services? Did you have to scroll down the page to find yourself? Were you even on the first page at all? Now do the same on Facebook, Instagram, YouTube, Twitter, or any other social media platform of your choice. Was it easy to find your business? Do you think your customers would agree? Getting to the top of Google’s search pages (and any social media page that your business uses) is the highest goal of
Google My Business – Your Essential Local Marketing Tool
Life may be returning to normal, but it is indeed, a “new normal”, especially in the marketing world. An almost instantaneous move online for both businesses and consumers alike has forced a dynamic shift in both the breadth and depth of digital marketing strategy for almost every business in existence. And while recapturing the market for your business sounds like a daunting task as we slowly move out of lockdown and into the post-coronavirus world, in reality, it doesn't have to be. A big part of the new normal consumer is one that's increasingly conscious about shopping locally and supporting their