Google’s At In Again! New Page Experience Ranking Algorithm Set to Launch
ANOTHER Google Update?! Yes. And this one ranks high in your need-to-know repertoire. We know this happens a lot, but trust us, this is for your own good! Google has announced that a new update will be launching soon, and anyone and everyone who has a digital presence (that's you!) really needs to sit up and take notice! In essence, the up-coming update, expected to take place literally any day now, deals strictly with user experience and how that affects your site's ranking within the Google search ranking page. Paying attention now and making the needed changes to get it right can
Should You Be Facebook Friends With Your Competitors?
Should you be friends with your competitors on Facebook (and Instagram and LinkedIn and TikTok and YouTube and
The Psychology in Colour in Website Design
How Does Colour Reflect Your Personality What's your favourite colour? Ever wondered why? Love red? You're probably bold and passionate, a lover of adventure, perhaps a bit impulsive, and maybe even perceived as intimidating. Drawn to orange? We bet you're playful, fun, and admired by more people than you realise. You probably identify as an extrovert, love hosting parties and deep conversation. How about yellow? Optimistic, cheerful, and positive are probably the best adjectives to describe you. You have an infectious laugh and smile and you bring good vibes to those around you. People who claim blue as their favourite colour
Managing Fake, False and Misleading Reviews on Google My Business
We can't overstate the importance of local business micromarketing these days and a big part of that is making sure your small business is taking full advantage of Google My Business, Google's search results algorithm and page that automatically matches customers with local businesses first. While it's absolutely essential that your business has a Google My Business (GMB) profile, it's just as important to make sure it's maintained with up-to-date information, photos and reviews. However it’s importance has also inspired less-than-honourable competitors and customers to use it to discredit products, companies and brands by destroying their reputation and their SEO
Micromarketing: What is it and why should you be doing it now?
Say it with me readers: I am unique. I am special. I deserve personalised products and services that are made just for me. If you have a business, especially one in Marbella, Estepona or elsewhere on the Costa del Sol, take particular note: this is the mindset of your consumers as well as consumers around the world. Bespoke products and services used to be a major marketing platform that luxury brands would take to set themselves apart and justify high prices, but in today's online world where competition runs high and everything is at their fingertips, consumers are demanding more and
Keeping Up With Google
The undisputed leader in search engines is, of course, Google. With 5.6 *billion* searches every day to find users anything and everything they need, locally and around the world, your Google results ranking literally can make or break a business. Put simply: you really, really, really want to be on Google's good side. But how? In a word (or three?): SEO. Keeping up with Google's SEO “recommendations” (they're really more like requirements if you have any hope of getting your website to the top of their results page) is a full-time, non-stop job. Google after all, has an essential need to
Should You Be Using Guest Blogs as Part of Your SEO Strategy?
Content marketing calls for blogging as an essential way to boost your SEO ranking on Google and other online search engines, but should your blogging strategy also include writing and accepting guest blogs? Once considered a controversial topic amongst marketing experts, the results are in and clearly show that yes, you should. Provided that you do it correctly. Guest blogging, both as a writer and a host, is a fantastic way to increase the breadth and depth of your online audiences as well as potentially boost social media reach, engagement, and more. It's also an ideal way to increase your
Tips to Get Your Marketing Plan Ready
Covid-19 has had some far-reaching consequences on businesses around the world, but 2021 promises a fresh start if not an entirely clean slate. Business success in this economy doesn’t come without planning and organization though, especially when it comes to your marketing plan. Is your business ready? It’s never too late to take a hard look at your marketing strategy for this year, and here at Peppermint, we’re here to help. Our marketing experts can audit your current or proposed plans to offer expert advice unique to your specific company, product, audience, budget, and more, giving you the best chance of
Building Your 2021 Marketing Plan
2020 forever changed the way we work and live, so it goes without saying that this year, marketing strategies will need to be exceptionally adaptable and innovative to take into account these changes and meet the demands of local and global customers. As lockdown orders were announced early last year, they brought with it a near overnight push into the digital world, forcing marketing to take a massive leap forward in terms of innovation. This caused plenty of reactive marketing strategies (and stress!) to business owners and consumers alike, but it also set the stage for some unique marketing trends that,
Why Does Google Constantly Change its Search Algorithms and Why Should You Care?
Google is the most visited website in the world, with 62 billion visits to it globally in 2019 alone. That same year, Google processed 3.5 billion searches every day - that’s 40,000 searches every second! Most importantly for your business, once Google has provided an answer, 90% of Google users report that they will click on the first set of results. What does this mean for you as a company? Well, to be blunt, it means that if you have any hope of your business thriving in the digital world (and let’s face it, everything’s in the digital world now, so