Shaping a Content Strategy for 2015
The stats for content strategies show that the majority of content marketers haven’t adopted the concept of making a strategy plan. Here are some top tips for creating a content strategy for 2015. 1. First, what should your content strategy cover? • A strong and consistent presence across the main social media networks • A blog with a regular publishing schedule • Content that covers topics of interest to your customers/clients • Measurement tools so you can see what’s working and what isn’t. Don’t forget to present this as a clearly written plan for the team using it. Only 35% of B2B content
Make Your Plans for 2015 – Now!
A few weeks ago, we promised to bring you some more end of year review style articles. It then occurred to us that it would be much more helpful to look ahead to 2015 now, rather than look back over our shoulders at what has already happened. Sure, we can all learn from what we’ve done, but we expect you know what those lessons are yourselves. According to marketing blogger Lizetta Staplefoote posting on visual.ly there are five major trends we should be paying attention to in 2015. The first is: • Micro-targeting The crux of this is knowing your customer inside out.
Marketing Marbella – A Dining Destination
Traditionally people come to Marbella for the sun and its glamorous image. The hotels and beaches of the Costa del Sol have drawn international celebrities for decades and, as Pancho Campo pointed out at the presentation Peppermint Spain attended recently, Marbella has better weather than Cannes and St. Tropez, those other iconic destinations of the jet set. Marbella should be on a par with these French towns and now there are signs that it has figured out how to get there. One of the answers to establishing Marbella’s reputation as a five star destination is – food. Michelin Guide 2015 Food has
Marketing Marbella – The Buzz Around Business
There’s a definite buzz around Marbella at the moment. Over the last few months we’ve been cautiously celebrating what we see as a ‘Marbella revival’ and there has definitely been an upswing in demand for our marketing and graphic design services at Peppermint Spain. In recent years, marketing Marbella was a little more challenging than in the past, often due to negative press in the overseas media that sent potential visitors and investors scuttling off to other countries. Happily, those days seem to be past and Marbella has once again reclaimed its status as Spain’s glamour destination and a place