Clever marketing campaigns
What are your first thoughts about a marketing campaign for your company r brand? Do you immediately think “online ad campaign, press releases and social media strategy?” Those are the standard tools, but marketing can be a lot more imaginative if you just think outside the box. If you really want to get people talking about your business, try these unusual marketing tactics. Viral videos Do you remember Dove's "Real Beauty" campaign from 2013? That’s a great example of how video can promote brand. It went viral because it didn’t just talk about the product; it also raised awareness about women’s body image
Shaping a Content Strategy for 2015
The stats for content strategies show that the majority of content marketers haven’t adopted the concept of making a strategy plan. Here are some top tips for creating a content strategy for 2015. 1. First, what should your content strategy cover? • A strong and consistent presence across the main social media networks • A blog with a regular publishing schedule • Content that covers topics of interest to your customers/clients • Measurement tools so you can see what’s working and what isn’t. Don’t forget to present this as a clearly written plan for the team using it. Only 35% of B2B content