Google My Business – Your Essential Local Marketing Tool
Life may be returning to normal, but it is indeed, a “new normal”, especially in the marketing world. An almost instantaneous move online for both businesses and consumers alike has forced a dynamic shift in both the breadth and depth of digital marketing strategy for almost every business in existence. And while recapturing the market for your business sounds like a daunting task as we slowly move out of lockdown and into the post-coronavirus world, in reality, it doesn't have to be. A big part of the new normal consumer is one that's increasingly conscious about shopping locally and supporting their
Client Case Study – Security of Spain
At Peppermint, a local creative and digital marketing agency, we are lucky to have a mixed portfolio of clients who offer different types of products and services to both local and international markets. Our mission is to offer all of our clients the highest level of service and implement marketing campaigns that generate results. Each client is unique, so we formulate bespoke marketing strategies based upon specific client requirements. This ranges from corporate branding, graphic design and offline marketing campaigns to website design and digital marketing including blogging, Search Engine Optimisation (SEO), Paid Search (Google AdWords) and Social Media. Today, we would
Website Trends for 2020
Taking your business online? You should! They help build your brand, make you more approachable, credible, and visible to an entire world of potential customers. 88% of consumers will research product or service information online before making a purchasing decision so having a great website is, without a doubt, a necessity today. Building Your Perfect Website Peppermint has an incredible team of website designers that can help you succeed in your website goals. Our experts can create CMS (content management system) sites, ecommerce, and even bespoke websites to meet your precise requirements. We can even provide web hosting or walk you through
Social Media 2020: What’s New, What’s Not
Social media marketing is an important aspect of a digital marketing strategy. It’s an easy, inexpensive, and highly successful way to brag about your business, product, and service, which improves your brand and your bottom line. The most popular social media platforms are Facebook, YouTube, Instagram, LinkedIn, Twitter, Snapchat, and Pinterest. Up and coming social media platforms to keep an eye on are Digg, Blogger, Reddit, Wikis and Stumbledupon. Constantly evolving, social media marketing strategies need constant updating to meet the demands of today’s markets, no matter what the industry and no matter what the product. This year, some interesting new
2020 Customer Experience Trends
Customer experience in business is constantly changing to adapt to consumer trends. A positive customer experiences builds consumer affinity to your brand and leads to more referrals, positive customer reviews, and a better bottom line. It’s therefore important that marketers stay up to date on the latest so that we can bring them to you. Peppermint has plenty of experience in understanding and implementing what each individual business needs, based on their current situation, goals, and budget, but if you’d like a to get a jumpstart understanding of what’s trending in customer experience this year, here are 7 customer experience
Helpful tips on how you can find your feet after lockdown
Getting on Track After Coronavirus Getting your small business up and running again after the lockdown can seem like a daunting task. It often feels like you’re starting over from ground zero when it comes to finding new customers and clients, but the good news is that it isn’t. There might be a lingering sense of hesitation in the air for a brief moment as we all emerge from our cocoons, but the reality is that the whole world is eager to get back to our normal lives, which means now is the prime time to up your marketing game to
How text affects your SEO
As we saw in our previous blog, search engine optimization, commonly referred to by its acronym SEO, is a key aspect of any digital marketing strategy, along with other elements such as content marketing, pay per click advertising, affiliate marketing, marketing automation, email marketing, online publications, sponsored content and social media marketing. What is SEO? SEO is the process of improving your rank on search engines so that your company is seen first when people search for key words related to your product, service or business. Importantly, SEO is “organic” advertising, i.e. not something you pay for, so it must be achieved
5 Costly Mistakes When Advertising on Facebook
Social media marketing is on the rise and plays an ever-increasing role in any business’s digital marketing strategy. It’s a crucial step in engaging your target consumer, building your brand and increasing your business’ economic bottom line, no matter what industry you are in or what your product happens to be. There are many social media platforms out there, including Instagram, Facebook, YouTube, Instagram, LinkedIn, Snapchat, Pinterest, Digg, Blogger, Reddit, Wikis, and Stumbledupon. And one of the greatest aspects of all of them, and quite possibly why they became so popular in the first place, is that they’re a free form
Social Media Marketing vs Digital Marketing: What’s the Difference?
No matter the industry, no matter the product, marketing is one of the most important things that your business can – and should, be doing. Why? Because, in short, marketing helps sell your product or service. Your company, product and service are amazing, and you know it. But do your customers (and your potential customers)? Quality marketing allows you to brag about just how amazing you are! Why wouldn’t you want to share that to the world? Engaging with customers and potential customers is a core function of every business, but in today’s world, in-person interaction, although important, simply isn’t enough. That’s
Web Hosting and the Its Impacts on SEO
A good web hosting provider and service can both positively or negatively affect your website’s performance and success. What is Web Hosting? The simplified answer to this question is that web hosting is the action of buying or renting storage space on the internet via a physical server in order to house your website data, files, coding, cookies, etc so that others can visit it online. Every website you’ve ever visited is being hosted on a server. The amount of space your website is given on a server depends on the type of hosting you purchase. There are five main types of hosting