It is almost impossible to define the modern women and slot her into neat categories. Nevertheless, advertisers are still doing it and as a result, the female audience has stopped listening to a lot of advertisers’ messages, according to research by JWT London. The survey titled “The New Female Tribes,” reveals that 70% of women feel alienated by the bulk of advertising because it continues to stereotype them into categories such as “busy working mum” or the “singleton,” and characterise both as being submissive roles. Head of Planning at JWT London, Rachel Pashley, comments that terms like “busy working mum” are

The famous dancer and choreographer, Joaquin Cortes, has chosen Marbella to open his new production. After travelling around the United States and Latin America, Joaquin Cortes has returned to his roots to unveil his newest and most personal performance: “Gitano”. A little history Joaquin Cortes, who was born in Cordoba, went to live in Madrid at a young age, and by the age of twelve he was starting his first dance lessons. Just two years later, he had already joined the National Ballet in Spain. Since then, he has been traveling and performing at some of the greatest theatres around the world,

Sometimes interns complain and moan that they have to do the “dirty work!” In order to learn about an industry, interns need to start by doing the smaller, seemingly less important tasks in order to understand the detail that is vital for delivering the bigger projects. Personally, I believe internships are always a positive asset to our lives as students. After being through a few internships, here are what I believe are the five main benefits of being an intern: Decide if you are choosing the right career Interning in any company, whether it is big or small, allows us to experience that

Discount retailer Dealz opened its first Spanish store on Wednesday 2nd July in Plaza de la Nogalera, Torremolinos. The opening of this store will create up to 40 new jobs and represents an investment of more than 500,000€ in the area. Dealz is part of Europe’s biggest single price discount retailer Poundland and will be bringing amazing value everyday to price-sensitive consumers by offering top brands for less. To celebrate their opening Dealz are arranging a fun, fundraising event for all the family on Thursday 10th July from 10.00hrs to 14.00hrs. There will be entertainment for children and adults, music, as

Guest writer, Irene León Maestre shares her enthusiasm for what is arguably the highlight of Marbella’s summer – the Starlite festival. Summer in Marbella For years, Marbella has been one of the top summer destinations, not just in Spain, but throughout Europe. It’s an ideal place to spend a memorable summer with the best of Andalusian hospitality and some of the must glamorous people. The Starlite Festival on 23rd July – 23rd August 2014, makes it even more special. Starlite This festival is held in a magnificent outdoors spot where you’ll live it up under the stars, surrounded by nature! It is one of

Why this day? The night of 23rd June, leading into the 24th June, is the shortest night of the year. In the northern hemisphere, the shortest night of the year also means that the light wins over darkness, according to pagan mythology. Traditionally, it is said that this is the perfect night to chase away bad spirits and to bring in good ones. On the Noche de San Juan, friends and families head to a local beach to celebrate this festival with the local community. The most common traditions are building and lighting a bonfire, dancing around it and then jump in

This week, Peppermint’s guest blogger Irene Leon Maestre shares her research into the rise and rise of Pinterest. More than a scrapbook For a very long time Pinterest was known to be the ideal page for: planning a wedding, Mums’ interests (recipes & baby care), DIY, fashion, and quite a few cute puppies. Recently, with the rising importance of visual content online, business owners have realised the power of Pinterest. It is a scrapbook that became a mood board. It is no longer the platform where women at home pin pretty pictures; it has become a social media platform for effective, entertaining,

I came across this publication “The Content Marketer’s Dictionary” via my eMarketer FYI daily updates, which I must say are very useful if you haven’t discovered them yet. Get yourself over here https://www.emarketer.com/newsletter and sign up for the newsletter. If you’re looking for Twitter and FB posts; eMarketer is a great source of easy-to-understand information that keeps you updated about a very wide range of marketing and advertising news.   Every profession likes its jargon and marketing is certainly no different. This publication, which you’ll have to sign for by supplying your company email address etc etc, is downloadable  from http://newscred.com ;

On the May Day holiday I met a digital marketing expert for lunch in Marbella. It was a purely social occasion; not a brain-picking exercise. At some point in the conversation the term “big data” appeared and was bandied around for a few minutes before disappearing into a chat about the Kardashians, Kanye West and Google Glass: the computer that fits on your glasses. On arriving in the office the next morning I discovered that eMarketer, an invaluable online information resource for keeping up-to-date with emarketing developments and trends, had sent me a newsletter alert about a downloadable information roundup about

Go to any workshop, presentation or even join an informal chat about social media and at some point, somebody is likely to say: “content is king.” Writers grin like Cheshire cats in response to this, because content requires content providers and that’s writers. We discovered this via Sonia Ingriselli the Digital Marketing Manager of Marbella-based optimasit.com, who gave a great presentation at Andalucia Lab on Google’s Hummingbird and on why businesses with an online presence need social media in 2014. Go here for copies of Sonia's presentation. Search Engine Optimisation Good content is vital for search engine optimisation (SEO). According to eMarketer, a