It feels like there’s nowhere left to hide! Streaming services that were once ad-free now have ad-supported tiers. Your favourite podcast has an interruption in the middle of it. And now Waze, the navigation app, will be introducing ads on the map too. However, the Waze ads aren’t entirely new. They were initially rolled out in the US in July 2025 and were integrated into Google’s Performance Max campaigns by November 2025. What is new is that Google has now expanded the ads into 42 countries, including Spain. So, while you might roll your eyes at yet another ad placement entering your