It might be the middle of summer, but Google is still very much in the office rolling out more updates. The latest is a new reporting option inside Google Business Profiles and Google Local. Called “Report owner response”, the tool lets users tell Google if an owner’s response to a review has crossed certain lines. The interesting part is that the reporting categories aren’t really about whether a response is unprofessional or defensive, they’re specifically elements such as: Harassment or personal attacks Discrimination or hate speech Profanity Sharing personal information Being completely off topic Until now, the emphasis has largely been on what