If social media is a serious part of your marketing, and for most businesses in 2026, it should be, Google has just dropped an update that will make it considerably easier to understand how social content is performing in Search. Google has introduced what it's calling "platform properties" in Search Console, allowing you to connect your social and video accounts directly to your Search Console dashboard. Once verified, you can see how your Instagram posts, TikToks, YouTube videos, and content on X are performing in Google Search and Discover – things like clicks, impressions, top-performing posts, and the specific search terms