Google Just Made Reporting Easier, Plus A Long-Awaited Look at AI Search Visibility
If you've ever felt like you needed three different tabs open just to understand how your business is actually performing online, you're not alone. However, Google has just rolled out two updates that bring previously scattered data into one place. Let’s take a look and what’s set to change. Update One: Your Google Business Profile Data Now Lives Inside Google Analytics For years, there's been an annoying gap in local business reporting. Your Google Business Profile data like calls, direction requests, bookings, lived somewhere else entirely. If you wanted the full picture, you were stuck manually pulling numbers from two different dashboards and
Is Your Website Ready for AI Search? What Google Just Told Us
If you've been running a business on the Costa del Sol and wondering whether all this talk about AI is going to turn your marketing strategy on its head, we've got some good news for you. Google just published a brand new guide specifically about optimising for AI-powered search features — and the headline is reassuring: good marketing is still good marketing. Here's what it means for you, in plain English. Why This Matters Right Now You've probably already noticed that Google search results look a little different these days. AI-generated summaries are now appearing at the top of the page before you