If you've been running a business on the Costa del Sol and wondering whether all this talk about AI is going to turn your marketing strategy on its head, we've got some good news for you. Google just published a brand new guide specifically about optimising for AI-powered search features — and the headline is reassuring: good marketing is still good marketing. Here's what it means for you, in plain English. Why This Matters Right Now You've probably already noticed that Google search results look a little different these days. AI-generated summaries are now appearing at the top of the page before you