Running a successful Google Ads campaign requires more than just setting up an account and hoping for the best! It demands careful planning, ongoing analysis, and precise management to maximise returns on investment. Recent developments highlight just how essential professional oversight is, particularly for businesses based on the Costa del Sol and across Spain looking to make the most of their online advertising. This is no better exemplified than by the recent revelation that a Google Ads representative made unauthorised changes to a business’s ad campaigns. These changes, which included altering ad copy, headline pinning, and bidding strategies, went unnoticed in