It’s standard for a business website – whether B2B or B2C - to ask its customers to subscribe to a newsletter. Gathering customers via a subscription to news is still a great way to engage with them and keep them loyal. However, you should really take advantage of this engagement by inviting them to also follow you on social media channels. This maximises customer loyalty and allows you to communicate with them in a range of different ways. It also minimises the chances of your news being lost. How might your message get lost? Well, let’s say a customer has subscribed to