Money is sexy, so why is the financial services product sector often considered a poor relation (in the world of marketing) of the glamorous products, such as cars, couture and cutting edge technology that we all need the cold hard cash to buy? Rather than take the traditional attitude to finance, Peppermint takes a fresh approach to its financial service clients and promises to bring ‘on trend’ marketing tools to corporate identity and brand strategy. Marketing Financial Services and ‘On Trend’ Design At Peppermint we’re passionate about our financial services clients and we believe that the world of finance doesn’t need to