As society slowly comes back to life after Covid-19 lockdowns, it is now more important than ever to invest your time and efforts into adapting your marketing strategy to meet the “new norm”.   With restrictions on travelling abroad, as well as consumer fear over booking European and International flights that may be cancelled and non refundable, 2020 is set to see an increase in local and national travel and consumers staying local to support local businesses and in turn help boost the local economy. It is therefore imperative that businesses focus their marketing on these markets and put strategies in place