Peppermint Design & Marketing, like many marketing agencies in the UK, and just about everywhere, is increasingly being asked to provide a social media strategy for existing and new client brands. It isn’t enough any more to simply launch a press campaign, or circulate flyers in Marbella, or the length of the Costa del Sol; brands need to be on social media as well. Plus, with the advancement in the advertising tools provided by the top social media channels—in particular Facebook – there is a strong case for creating a social media advertising budget. Back in 2007, Mark Zuckerberg predicted that