Google Confirms Rewriting AI Content Won’t Automatically Fix Your Rankings
Over the past year, many businesses and site owners have experimented with AI-generated content to see how it would perform in Google search. For some it worked briefly, but for others it led to poor visibility, indexing issues, or complete stagnation. Over the past few years, AI has changed how content is created. Faster production, lower costs, and endless output have made it tempting for businesses to scale content quickly. But over time, it’s clear that more content does not automatically mean better search performance. Many websites are now discovering that rewriting AI-generated content by hand doesn’t lead to improved rankings, better
Grokipedia: The AI Encyclopedia Shaking Up How We Search and Create Content
There’s a new name popping up in conversations about AI and online information: Grokipedia. Built by xAI, it’s an AI-powered encyclopedia designed to be faster and more up to date than traditional platforms like Wikipedia. On paper, it sounds impressive, but in practice, it raises some big questions – especially for businesses and marketers who rely on accurate information, strong content, and trust online. Let’s take a look at what it’s all about. What Is Grokipedia? Grokipedia is an online encyclopedia written largely by artificial intelligence. Instead of relying on thousands of human editors, it uses Elon Musk’s xAI’s AI model, Grok, to generate
Google Rolls Out Machine Learning Age Estimation to Users Under 18
Google has started rolling out a significant update in the United States: the use of machine learning to estimate the age of signed-in users. This latest move is designed to strengthen protections for people under 18 when using Google products and has important implications for advertisers, publishers, and marketers around the world. Why Is Google Making This Change? Protecting young people online has become a top priority for tech companies and regulators. After increasing concerns about data privacy and exposure to inappropriate advertising, Google is taking steps to reduce risks for under-18s. By leveraging machine learning, Google can now estimate a user’s
New Legal Waiver for Images In Google Ads
What Google’s New Legal Waiver for Images in Ads Means for Your Business Google has introduced a new requirement in Google Ads, asking advertisers to confirm that they own the rights to all images used on their landing pages. This update, which comes in the form of a checkbox waiver, ensures that businesses and marketers comply with image copyright laws when running ads. But why has Google introduced this change now, and what does it mean for businesses using Google Ads? More importantly, how can you ensure your ad campaigns remain fully compliant? Let’s take a look at the next steps. What Is
Top Marketing Trends in 2025
How Marbella Businesses Can Stay Ahead of the Game In Marbella's thriving and competitive business scene, staying ahead of marketing trends is absolutely essential. Whether you’re catering to locals, expats, or tourists, your marketing strategy must continually evolve to remain effective. As a marketing agency deeply rooted in the Costa del Sol, Peppermint is here to help businesses like yours thrive. Let’s explore the top marketing trends for 2025 and how they can help your brand this year. Why Staying Ahead of Marketing Trends Matters Marketing is constantly changing, driven by advancements in technology and shifts in consumer behaviour. In a dynamic location
Another Reason You Need a PPC Expert On Hand
Running a successful Google Ads campaign requires more than just setting up an account and hoping for the best! It demands careful planning, ongoing analysis, and precise management to maximise returns on investment. Recent developments highlight just how essential professional oversight is, particularly for businesses based on the Costa del Sol and across Spain looking to make the most of their online advertising. This is no better exemplified than by the recent revelation that a Google Ads representative made unauthorised changes to a business’s ad campaigns. These changes, which included altering ad copy, headline pinning, and bidding strategies, went unnoticed in
Why You MUST Avoid Fake and Manipulated Reviews
Why You MUST Avoid Fake and Manipulated Reviews in Google Business Profiles Online reviews play a critical role in shaping the reputation and success of businesses. Potential customers often rely heavily on these reviews to make purchasing decisions, trusting the experiences shared by others to guide them. However, some businesses might be tempted to manipulate or fake reviews to gain an edge over their competition. While this might seem like a quick way to build credibility, it is not only unethical but also a dangerous practice that can have severe consequences for businesses. In this blog post, we’ll be exploring why
SEO Case Study Marbella
Case Study: LEO Foods - Achieving Digital Success through SEO How Peppermint Transformed Leo Foods' Online Presence Through Strategic SEO Background LEO Foods, based in Marbella, is a go-to for international ingredients, serving both trade and retail customers. Specialising in Indian, Asian, Middle Eastern, British, Latin American, and Mediterranean products, Leo Foods needed a strong digital presence to match its diverse offerings. In May 2019, Peppermint was tasked with enhancing Leo Foods' online visibility, which initially had limited content and low search engine rankings. Our goal was to establish an ‘authority’ status for Leo Foods when it comes to users searching for in international
A Guide to Boosting Your Engagement
Mastering Reels Meta has released a comprehensive guide designed to help businesses and creators maximise their engagement through Meta Reels. This guide dives deep into the best practices for creating compelling Reels, covering everything from format and structure to storytelling techniques. In this blog post, we'll break down the key insights from Meta's guide, offering a step-by-step approach to using Reels effectively and enhancing your brand's visibility and connection with your audience! Understanding the Language of Reels Creating successful Meta Reels involves understanding the platform's unique language. Reels are not just typical video ads; they require a creative approach that resonates
Get Instant Online Visibility and Leads with Google Ads Campaigns
Google Ads, formerly known as Google AdWords, has revolutionised online advertising since its launch in October 2000. Over the years, it has undergone significant transformations, expanding its features and capabilities to meet the evolving needs of businesses needing to promote their services or goods online. It remains one of the most effective digital marketing techniques to instantly start promoting your business, wherever you are in the world! But, to make the most of this platform, it is vital to choose the best Google Ads and Paid Search specialists to maximise your ROI. The Evolution of Google Ads Google Ads began as a