SEO Case Study Marbella
Case Study: LEO Foods – Achieving Digital Success through SEO
How Peppermint Transformed Leo Foods’ Online Presence Through Strategic SEO
Background
LEO Foods, based in Marbella, is a go-to for international ingredients, serving both trade and retail customers. Specialising in Indian, Asian, Middle Eastern, British, Latin American, and Mediterranean products, Leo Foods needed a strong digital presence to match its diverse offerings.
In May 2019, Peppermint was tasked with enhancing Leo Foods’ online visibility, which initially had limited content and low search engine rankings. Our goal was to establish an ‘authority’ status for Leo Foods when it comes to users searching for in international food products on the Costa del Sol.
The Journey: From Low Visibility to Top Rankings
When we started in May 2019, Leo Foods’ organic search visibility was modest, with only 419 users in the same month. Despite the challenges posed by the COVID-19 pandemic, by May 2020, this number had risen to 509 users. Our strategic Marbella SEO focused efforts paid off as the upward trend continued, reaching 1,011 users by May 2021. As of May 2024, Leo Foods boasts 1,830 organic search users, with most tracked keywords in both English and Spanish ranking in the top position on Google.
Achieving front-page visibility on Google is critical, with the first page capturing at least 71% of search traffic clicks. This recent shift back to pagination-based scrolling on Google emphasises the importance of securing top positions to maximise visibility and user engagement.
Leveraging Google Business Listings and Local SEO
In addition to organic search rankings, Leo Foods’ success is attributed to its authoritative presence in Google Business listings. Optimising for local SEO ensures that Leo Foods ranks highly in location-based searches like ‘international foods wholesaler in Marbella’ or ‘Indian foods supplier Marbella.’ Statistics show that 46% of all Google searches seek local information, and 78% of location-based mobile searches result in an offline purchase. This highlights the importance of local SEO in driving foot traffic and boosting sales.
Achievements and Future Projections
Our digital marketing efforts for Leo Foods have yielded impressive results:
Significant Growth in Organic Search Visibility: From 419 users in May 2019 to 1,830 users in May 2024.
Top Rankings for Key Keywords: The majority of tracked keywords in both English and Spanish are now ranking in position 1.
Enhanced Local Presence: Dominance in Google Business listings for relevant local searches.
Looking forward, we anticipate a further 10% increase in organic search traffic by May 2025, reaching approximately 2,196 users. As Leo Foods continues to expand its product range, SEO will play a crucial role in highlighting new offerings and seasonal promotions.
In Summary
Leo Foods’ journey from limited online visibility to becoming a top-ranking entity in their industry underscores the power of effective SEO strategies. Being on the first page of Google, particularly in the top position, is essential for driving traffic and building brand authority. Our continued partnership with Leo Foods highlights the critical role of digital marketing in business growth. As Peppermint continues to innovate, we remain committed to supporting Marbella-based businesses in achieving digital success.
For more information about how Peppermint can help elevate your business, feel free to get in touch with our expert team. Whether you’re just starting or looking to enhance your digital strategy, we’re here to guide you every step of the way.
