Branding is one of the most important marketing tools used by businesses to distinguish themselves from competitors on the market. The concept has come a long way from when farmers initiated the idea, burning a mark on to their animals for identification purposes. Nowadays there are hundreds of unforgettable brands such as McDonalds, Coca Cola and Apple that are instantly recognised across the world. And it’s not just about your logo – branding encompasses every element you use to represent your company, from your mission statement to your colour scheme. Despite its importance, many companies still struggle with branding. First impressions