We all know that marketing loves its buzzwords. But, as David Ogilvy, one of the world’s greatest ad men once said: “Our business is infested with idiots who try to impress by using pretentious jargon.” Some of us might pretend we’re above the use of jargon, but few of us can truthfully claim to never having used one of the many buzzwords that are uttered around the corridors of advertising agencies and marketing departments. Here are a five terms that Peppermint thinks the marketing dictionary should junk in 2015. Agile – we haven’t actually heard this one used by marketers on the