In my previous blog about mentions I focused on why a tool like mention.com is vital for keeping track of multiple accounts across the various social media platforms. I also promised you some more tips about social media. So here goes. Tip 1: Split second reactions My social media tipsters reckon that speed is everything when it comes to social media responses. You’ll find that a tool like mention brings your attention to a client mention seconds after it has appeared online. That’s great! You want to know asap if somebody is saying bad things about your clients and, of course, you

It’s one thing keeping track of your personal social media accounts, but when you’re running a social media strategy for several clients you need some method of keeping track of any “mentions” across all the networks you use. It’s particularly important when you want to keep track of what your clients’ customers are saying about their product; both good and bad. I signed up for mention.com. It is pretty easy to use and not only does the company alert you to all mentions, it also shares some useful information with its users. So, I thought I’d share some of their findings

In Asia, insurance companies use super-sad ads to reel in customers: in the UK we prefer to use humour. While I was searching for some interesting stories about insurance and approaches to insurance marketing and advertising, I came across an interesting article at Business Insider about the Asian approach to advertising insurance. I know that we’re in Spain and that our insurance clients focus on the expat market in Spain, Gibraltar and Portugal, but I couldn’t resist sharing this article with you, if only because it illustrates how emotion can be a compelling sales tool for insurance. It also emphasizes the

This month Peppermint is celebrating its 10th anniversary! My my doesn't time fly! Over the past 10 years Peppermint has gone from strength to strength

    Article from Gibraltar's Essential Magazine

Peppermint is pleased to announce its first ever art exhibition in Gibraltar to be held Wednesday 26th June 2013 at The Fine Arts Gallery, Casemate Square. The exhibition will showcase a variety of art, including photography, illustrations and creative graphics that present Gibraltar as never before. For more information please contact Jade Thompson on: info@peppermintcreate.com

Planning to launch a new website or considering a site redesign? Everyone wants their website to look good and be easy to find. After all, what is the point in having a spanking new website if no-one can fid it!? Apart from making sure that the design, layout, and content of your website is of good quality, there are various things you can do to make it more of a success. That is where Search Engine Optimization (SEO) comes in. What exactly is SEO and why is it important? SEO is an ever-changing process used to improve the visibility and ranking results of

Starting a new ad campaign, launching a new product, or rebranding is an exciting time - a chance to take your business to the next level and engage new customers. So you have found the right advertising agency for the job, you can see examples of great work they have done for other companies, and you want them to do amazing work for you too. But how can you ensure to get the best results from your advertising agency? The only way your creative team can really bring your ideas to life and produce outstanding work for your company is if

Although social media has actually been around for some time, it’s only in the last few years that companies have really realised its potential for business and it has quickly become a revolutionary way to engage with customers and create word of mouth marketing on a large scale. Having a good social media presence on websites such as Facebook, MySpace, LinkedIn, Twitter and Google+, or a combination of those, is now considered an essential marketing tool for many companies, and certainly one of their most valuable. Here are just some of the ways social media marketing could benefit your company: Increases