Why You MUST Avoid Fake and Manipulated Reviews
Why You MUST Avoid Fake and Manipulated Reviews in Google Business Profiles Online reviews play a critical role in shaping the reputation and success of businesses. Potential customers often rely heavily on these reviews to make purchasing decisions, trusting the experiences shared by others to guide them. However, some businesses might be tempted to manipulate or fake reviews to gain an edge over their competition. While this might seem like a quick way to build credibility, it is not only unethical but also a dangerous practice that can have severe consequences for businesses. In this blog post, we’ll be exploring why
SEO Case Study Marbella
Case Study: LEO Foods - Achieving Digital Success through SEO How Peppermint Transformed Leo Foods' Online Presence Through Strategic SEO Background LEO Foods, based in Marbella, is a go-to for international ingredients, serving both trade and retail customers. Specialising in Indian, Asian, Middle Eastern, British, Latin American, and Mediterranean products, Leo Foods needed a strong digital presence to match its diverse offerings. In May 2019, Peppermint was tasked with enhancing Leo Foods' online visibility, which initially had limited content and low search engine rankings. Our goal was to establish an ‘authority’ status for Leo Foods when it comes to users searching for in international