On 21 April 2015, Google made a major change to the way it ranks websites. The Masters of the Web have devised a new algorithm for evaluating your business website that will have substantial impact on your place in the search rankings. For those of you who know about Google algorithms, this new one will trump Panda and Penguin, according to Google’s Zineb Ait Bahajji. Just to recap, Panda is the algorithm that assesses the quality of the content on your site, and the reason that every website needs original content written by competent writers. Penguin tracked down sites buying links