At Peppermint we all remember a time when, to get a job done, you had to pick up the ‘phone to speak to designers, printers, venues and other suppliers. Often a matter could easily be sorted within ten minutes and even though you may have never met your contact, it was possible to build a solid and productive relationship by speaking to them regularly. Nowadays, in a world dominated by email, we are almost slaves to our inboxes and this has only increased with the introduction of smart ‘phones; a recent report suggested that, on average, we check our ‘phones every

As the old saying goes ‘you should never judge a book by its cover’, but does the same theory apply to website design and layout? Web experts would argue that in today's technology-loving world the attention span of the average mouse-clicking consumer is getting shorter. Websites have on average five seconds to impress before the time conscious browser loses interest and clicks onto another, more eye-catching website. And with online business growing dramatically over the past few years savvy ‘etailers’ are increasingly sprucing up their websites to make sure they have a slice of the Internet shopping pie – and keeping

If you want to project the right image about your company, your products and your service, you will most probably have given care and attention to your branding, your website, marketing material, maybe adverts, social media and a whole range of ways that give content and presentation to your message. Having done all of that, you shouldn’t jeopardise it with mediocre copy. After all, the visual presentation of your company is vital, but the way in which this is supported by words is equally important. This is, after all, your chance to communicate directly with your target audience, so striking a

Branding is one of the most important marketing tools used by businesses to distinguish themselves from competitors on the market. The concept has come a long way from when farmers initiated the idea, burning a mark on to their animals for identification purposes. Nowadays there are hundreds of unforgettable brands such as McDonalds, Coca Cola and Apple that are instantly recognised across the world. And it’s not just about your logo – branding encompasses every element you use to represent your company, from your mission statement to your colour scheme. Despite its importance, many companies still struggle with branding. First impressions