Top 5 Content Marketing Trends for 2017
Peppermint Spain is a full service marketing and advertising agency in Marbella and keeping abreast of current trends in all aspect of the marketing world is essential so that we can provide our clients with the very best solutions for promoting their business. Content marketing is one of our key areas of expertise and it is always advancing, often at quite a fast pace.
Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” We’ve identified the Top 5 directions it is taking in 2017 and at Peppermint Spain we’ll be using these to support our clients’ goals.
It’s increasingly mobile
Any content marketing has to be accessible from a mobile device. There is more traffic on the Internet from mobile devices than from desktop computers. In fact it rose from 53% in 2013 to 69% in 2015, whereas desktop access has dropped from 47% to 35% in the same period. The content must also be easy to read on a mobile device and be a speedy download as well.
Facebook is still important
You may groan and complain that Facebook seems to have taken over the world and you’ve seen enough of its buttons and calls for Likes and Shares. But, as one Forbes journalist said “it’s an 800-pound gorilla of content consumption, content sharing and content discovery.” Even though its business uses might be declining slightly, it is still the No.1 place to get your brand seen and it remains the most used social media platform for small businesses. It is increasingly a “pay to play” platform for businesses, but ignore it at your peril.
More visual content please
Visual content is fast becoming a fundamental element of content marketing. There are social media sites like Snapchat, Instagram and Pinterest that only deal in images and they are increasingly powerful. If you think that Instagram is just for retail businesses, you’d be wrong; B2B is using it as well. If you haven’t embraced using images, it’s time to do so and at Peppermint we have a team of incredibly talented graphic designers who can provide you with some eye-catching designs.
You need video
Static images are no longer sufficient. There are channels devoted to video, such as YouTube, Snapchat and Facebook Live. Mark Zuckerburg has said: “I think video is a megatrend, almost as big as mobile.” Statistics suggest that video will take 69% of consumer internet traffic in 2017 and that it will reach 82% by 2020. We can help you create winning video content that sells.
Promote your content
Promoting your content is now a priority. We’ve gone past simple content creation – now we have to market the content as well. As a result, paid promotion has emerged as a necessary part of the advertising budget. Content creation started because advertising wasn’t working, but now we have to advertise our content. So, be prepared to pay to push your content out there, all the successful content marketers are doing it.
Come and have a no obligations chat with us about how Peppermint Spain can help your business and brand with content marketing. Mail jade@peppermintcreate.com or call on +34 951 316 553.