Pin It On Pinterest
This week, Peppermint’s guest blogger Irene Leon Maestre shares her research into the rise and rise of Pinterest.
More than a scrapbook
For a very long time Pinterest was known to be the ideal page for: planning a wedding, Mums’ interests (recipes & baby care), DIY, fashion, and quite a few cute puppies.
Recently, with the rising importance of visual content online, business owners have realised the power of Pinterest. It is a scrapbook that became a mood board. It is no longer the platform where women at home pin pretty pictures; it has become a social media platform for effective, entertaining, and easy marketing.
3 Reasons you should get Pinning
Social media has become an essential tool for marketing yourself and your company. Pinterest is perfect for engaging with your audience and making it easy for them to engage with you through the social media platform they feel very comfortable with.
Visuals
What better way to sell your product than to show your potential client what the product looks like and how it works? When a costumer sees the product they not only feel more attracted to it, but they “see” the story it may have to tell.
Drives more Traffic
Pinterest didn’t take long to become a serious contender in the battle for users hearts. An article in Entrepreneur claims that Pinterest users spend 98 minutes per month on this site; far more than on other social media platforms. Studies also show that not only do Pinterest users spend about twice as much time on Pinterest than on other social media platforms, but that when products are on Pinterest there is a higher chance that the consumer will purchase it than when it is on Facebook, for example. According to the article in Entrepreneur, 69% of online consumers on Pinterest have found something they want to purchase compared to only 40% on Facebook.
Reach your target market
There are many different markets out there and it is hard to reach your target market through social media. Pinterest provides the perfect opportunity to reach out to all of your target markets, if you have more than one. Pinterest allows you to have individual boards that focus on a specific market, gardening say, and another board for fashion, but both with your company name.
3 ways to make Pinning useful
Starting to Pin yourself, or your company is a very good idea! However, how you use your Pinterest boards will determine whether or not it is useful for you.
1 Be organised
Right message out
Before posting anything on a board, or before “pinning” you must be very clear about what it is you want to put up. Always remember to keep the content useful and interesting.
Right time
Maintaining consistency between yourself, your company, and all your social media platforms is very important. If a costumer sees different things going on through different platforms, they may get confused with your brand, or be unclear as to the message that you are trying to send out. Make sure your social media platforms are coordinated to send messages at the right time.
2 Include shopper friendly info
As we mentioned above, Pinterest makes many customers want to purchase an item. You cannot waste this opportunity to make your client want to buy more and more of your products. For this, always make it easy for them to see what it is they can get and how it is they can get it. Remember, according to an article in Entrepreneur, 36% more customers like Pinterest pins with prices than without prices. In order to make shopping even easier, include links that can lead them to your website.
3 Engage people
Help your customers trust you and make them your loyal customers by engaging with them. Engaging with customers by asking questions or creating conversations will make your page more active and therefore more popular. When you do ask these questions or start conversations, always remember, it is not just about having them engage with you but also about you listening to what your costumers have to say, responding, and taking their advice into consideration.