Digital marketing trends that will die in 2017 Peppermint Spain is creative marketing and advertising agency on the Costa del Sol with a top class graphics design department, brand strategists, copywriters and social media and digital marketing expertise. We are very aware that some of......

5 Tips for attracting more customers in Marbella It is the job of a great advertising and marketing agency like Peppermint to advise its clients on campaign strategies that raise awareness of their brand and ensuring that the strategy also converts into sales. We have......

Animating your visuals for impact Peppermint Spain has always prided itself as a creative agency as well as excelling at marketing and advertising on the Costa del Sol and we have a highly talented graphics design team who all enjoy going that bit further for......

Best Practice in Content Marketing One way to learn how to do something well is by looking at how those who are already successful are doing it. The same is true of content marketing in 2017 and at Peppermint Spain, which is a marketing and......

Peppermint Spain is a full service marketing and advertising agency in Marbella and keeping abreast of current trends in all aspect of the marketing world is essential so that we can provide our clients with the very best solutions for promoting their business. Content marketing......

Jersey has been struggling for a decade to build an International Finance Centre, but in less than three years Gibraltar has opened the “Category A” World Trade Center Gibraltar. It’s a coup for the Rock and the 170,000 sq ft building, which was built entirely......

A few months back the Peppermint team were at a social media and SEO workshop where a trainer predicted that Facebook would try to encourage bloggers to use Facebook Notes as the platform for blog posts. She proposed that the reappearance of Notes in a......

It isn’t easy to get a new business venture off the ground unless you have access to stacks of cash, or you’ve found a major investor, or, even less likely these days, you’ve discovered a bank that is still lending to small business start-ups. However,......

Did you know that a beauty salon can reach 6,000 English-speaking women who live in Marbella and Estepona and want a manicure for only 8€ on a Facebook business page? And, here’s something to think about: of a global population of 7.2 billion, over 3......

It isn’t so many years ago that getting online in Spain was a challenge. That has changed, and there is WiFi everywhere, plus fibre optic broadband is expanding, and you can get 4G if you want. Now, according to a recent article from eMarketer, Spain’s......

At Peppermint we produce a significant number of websites for our clients. We discuss their business at length and what they want to achieve. Then we think about the design, the right font, the business logo, and, of course, we work on the page content.......

Having a logo that stands out from the crowd is vitally important for businesses. It’s crucial that every start-up business gets it right and spends time thinking about the message they want to convey, rather than choosing the first logo that comes along. At Peppermint......

Just when you may have thought that there were sufficient social media networks, and you have managed to conquer Pinterest and Instagram as well as learnt how to use Periscope and Meerkat for your marketing strategy, a new one appears. If, like Peppermint, you’re in......

Peppermint Marketing and Design had the pleasure of organising the launch party for Gibraltar’s latest entertainment attraction – Casino Sunborn on board the five star super yacht hotel, Sunborn Gibraltar, in the Ocean Village marina.  Peppermint didn’t just orchestrate the Grand Opening, it ...

The last few months have been very exciting for Peppermint and we’ve had some wonderful new clients walk through our doors. Gallery Pieters is one that we’re thrilled to be working with, because this new business is on trend with the explosion in culture and......

On 21 April 2015, Google made a major change to the way it ranks websites. The Masters of the Web have devised a new algorithm for evaluating your business website that will have substantial impact on your place in the search rankings. For those of......

Peppermint has an ever-growing number of clients who are adding corporate social media to the basket of items they want from a marketing and design agency. Some of them want to reach the Marbella and Costa del Sol markets, but a substantial number of our......

Peppermint Design & Marketing, like many marketing agencies in the UK, and just about everywhere, is increasingly being asked to provide a social media strategy for existing and new client brands. It isn’t enough any more to simply launch a press campaign, or circulate flyers......

Keeping on top of social media trends can be daunting enough but add in the SEO factor and your head starts spinning faster than that girl in The Exorcist. Thank goodness that there are expert people out there keeping a beady eye on the trends......

The advice that follows is more aimed at the social media newbies than the advanced Twitter, Facebook and Instagram warriors, who are now savvy enough to know a “fake follower” when they see one. So, what’s the issue with having fake followers and how might......

When you invest in SEO for your business website, it really pays you keep track of your visitors and where they come from. At Peppermint we know that a significant number of our website views aren’t, as you might expect, from people on our doorstep......

Peppermint provides internship placements to marketing and design students from all over Europe and beyond. One of our current interns, Peter Noble from London, is studying a BSc in Product Design at Bournemouth University, and he hopes to specialise in automobile design after graduation. So,......

Peppermint has just celebrated its 11th birthday. That’s good going in a Marbella marketing environment that has been hard hit by the recession. Apart from providing our clients with creative and professional creative design, web design, corporate branding and marketing strategy expertise, we also...

Spain has had a rough ride from the British press over the last few years, but in 2014, the tide turned. We wouldn’t deny that a number of expats returned to the UK, or departed for Dubai, during the worst years of the recession, but......

In January 2015, the Pound Sterling to Euro exchange rate rose to about €1.30 for £1. This was good news for anyone who wanted to use sterling to buy products in the Eurozone; now you could definitely get more bang for your buck, or pound,......

Money is sexy, so why is the financial services product sector often considered a poor relation (in the world of marketing) of the glamorous products, such as cars, couture and cutting edge technology that we all need the cold hard cash to buy? Rather than......

Recently Peppermint Spain had the opportunity to use its marketing, graphic design, copywriting and printing expertise to promote a client’s exclusive holiday retreat. Ezzahra, in the exclusive Palmeraie district of Marrakech, is certainly not an average holiday rental villa and the owners wanted ...

At Peppermint Spain we wanted to find something different to kick off this exciting new year with and we were immediately drawn to a headline from one of our social media channels LinkedIn that announced Big Ideas 2015. We’ve already brought you some of the......

At Peppermint we pride ourselves in being one of the prime web design agencies in Marbella and on providing our clients with sparkling websites that reflect current web design trends. Whether our clients are in Spain, Gibraltar or the UK, we take great care to......

Sitting in southern Spain, on the beautiful Costa del Sol, we wondered what kind of ‘stocking filler’ we could give our readers this Christmas. Then we realised that one topic we haven’t touched on much is Twitter. Plus we’d just read the news that Instagram......

What makes you read a blog post or anything for that matter? Writers would love to think that it’s the attention-grabbing headline, but really it’s the picture that every reader looks at first, and if that’s enticing enough, then your blog is more likely to......

It’s standard for a business website – whether B2B or B2C – to ask its customers to subscribe to a newsletter. Gathering customers via a subscription to news is still a great way to engage with them and keep them loyal. However, you should really......

We all know that marketing loves its buzzwords. But, as David Ogilvy, one of the world’s greatest ad men once said: “Our business is infested with idiots who try to impress by using pretentious jargon.” Some of us might pretend we’re above the use of......

The stats for content strategies show that the majority of content marketers haven’t adopted the concept of making a strategy plan. Here are some top tips for creating a content strategy for 2015. 1. First, what should your content strategy cover? • A strong and......

A few weeks ago, we promised to bring you some more end of year review style articles. It then occurred to us that it would be much more helpful to look ahead to 2015 now, rather than look back over our shoulders at what has......

Traditionally people come to Marbella for the sun and its glamorous image. The hotels and beaches of the Costa del Sol have drawn international celebrities for decades and, as Pancho Campo pointed out at the presentation Peppermint Spain attended recently, Marbella has better weather than......

There’s a definite buzz around Marbella at the moment. Over the last few months we’ve been cautiously celebrating what we see as a ‘Marbella revival’ and there has definitely been an upswing in demand for our marketing and graphic design services at Peppermint Spain. In......

Do you have trouble finding the right graphics to illustrate your blog? At the end of Peppermint Spain’s previous blog “Top 10 Tips For A Successful Blog,” top tip No. 10 was to accompany your blog with “attention-grabbing graphics”. Because we’re a design and marketing......

Everyone tells you that you must have a blog, right? But reaching and retaining the audience for your blog is rather more challenging than setting one up. So, why do some bloggers command audiences of thousands while others, who may be equally well written, have......

As we move towards the end of the year—it’s hard to believe it’s nearly Christmas as the sun is still shining down on Peppermint Spain and few of us have graduated to putting a duvet back on the bed — it is time for marketing......

Do you remember a time when this symbol # meant ‘number’? It wasn’t even widely used in UK English and I recall seeing “Rainy Day Women #12 & 35 on Bob Dylan’s “Blonde on Blonde” album and wondering what the ‘#’ was. It’s been lurking......

Peppermint Design and Marketing is little more than a stone’s throw from San Pedro’s tunnel and park project. In fact, the entrance to the tunnel is not far from our office door in Guadalmina. Since the tunnel opened last year, we’ve been watching the developments......

One of the biggest problems a content curator faces and anyone working with social media is keeping in touch with what the hot topics are on the Internet right now. Everyone in social media knows that when you post about a trending topic, you’re more......

At Peppermint Design and Marketing Agency we love Newscred. These guys do a great job of keeping us up-to-date in Spain with what’s happening in the digital media and marketing world. This week we spotted a typically ‘on trend’ story that looks at the job......

In the first part of this blog topic about how to get more click-throughs for your social media posts and blogs we looked at the typical social media experience and the basic rules for constructing a headline that draws your clients/customers in to read more......

Social media is all about engaging people. Many people who use social media seem to believe that it’s about the number of followers that you have, and certainly it’s quite intimidating to go to a Twitter profile and note that the business or individual has......

Peppermint Spain is a full service advertising and marketing agency in Marbella on the Costa del Sol and one of the services we offer clients is web design. We’ve got a hotshot web design team, SEO experts, programmers and content providers. We like to keep......

Having a Google+ business page has joined the list of required social media channels. However, many business users are mystified about how to use Google+ effectively and what techniques are needed to attract more followers to their Google+ page. Peppermint, with some help from social......

Entrepreneur.com is one of Peppermint’s trusted sources for keeping up to date with what’s trending. It’s a reliable provider of eye-catching content and it invites a bunch of experts to share their insights with its readers. So, when a link to an article about the......

The “content is King” phrase has been buzzing around the cyber sphere for some time. Sometimes when you repeat something too often it begins to have a hollow ring to it and according to recent research by heavyweight research company Forrester, content marketing is no......

The “content is King” phrase has been buzzing around the cyber sphere for some time. Sometimes when you repeat something too often it begins to have a hollow ring to it and according to recent research by heavyweight research company Forrester, content marketing is no......

Until recently, there was a general perception that blogging was something people did for a hobby. Yes, apparently there were a few people who’d manage to monetise their blogs and become one of the ‘blogging rich’, but in general, blogs were people sharing their cupcake......

Until recently, there was a general perception that blogging was something people did for a hobby. Yes, apparently there were a few people who’d manage to monetise their blogs and become one of the ‘blogging rich’, but in general, blogs were people sharing their cupcake......

It is almost impossible to define the modern women and slot her into neat categories. Nevertheless, advertisers are still doing it and as a result, the female audience has stopped listening to a lot of advertisers’ messages, according to research by JWT London. The survey......

The famous dancer and choreographer, Joaquin Cortes, has chosen Marbella to open his new production. After travelling around the United States and Latin America, Joaquin Cortes has returned to his roots to unveil his newest and most personal performance: “Gitano”. A little history Joaquin Cortes...

The famous dancer and choreographer, Joaquin Cortes, has chosen Marbella to open his new production. After travelling around the United States and Latin America, Joaquin Cortes has returned to his roots to unveil his newest and most personal performance: “Gitano”. A little history Joaquin Cortes...

Sometimes interns complain and moan that they have to do the “dirty work!” In order to learn about an industry, interns need to start by doing the smaller, seemingly less important tasks in order to understand the detail that is vital for delivering the bigger......

Sometimes interns complain and moan that they have to do the “dirty work!” In order to learn about an industry, interns need to start by doing the smaller, seemingly less important tasks in order to understand the detail that is vital for delivering the bigger......

Discount retailer Dealz opened its first Spanish store on Wednesday 2nd July in Plaza de la Nogalera, Torremolinos. The opening of this store will create up to 40 new jobs and represents an investment of more than 500,000€ in the area. Dealz is part of......

Guest writer, Irene León Maestre shares her enthusiasm for what is arguably the highlight of Marbella’s summer – the Starlite festival. Summer in Marbella For years, Marbella has been one of the top summer destinations, not just in Spain, but throughout Europe. It’s an ideal......

Why this day? The night of 23rd June, leading into the 24th June, is the shortest night of the year. In the northern hemisphere, the shortest night of the year also means that the light wins over darkness, according to pagan mythology. Traditionally, it is......

This week, Peppermint’s guest blogger Irene Leon Maestre shares her research into the rise and rise of Pinterest. More than a scrapbook For a very long time Pinterest was known to be the ideal page for: planning a wedding, Mums’ interests (recipes & baby care),......

I came across this publication “The Content Marketer’s Dictionary” via my eMarketer FYI daily updates, which I must say are very useful if you haven’t discovered them yet. Get yourself over here https://www.emarketer.com/newsletter and sign up for the newsletter. If you’re looking for Twit...

En Asia, las compañías de seguros usan anuncios muy tristes para atraer a consumidores: en Inglaterra preferimos usar humor. Mientras estaba buscando algunas historias interesantes sobre los seguros acerca del marketing y la publicidad hacia las compañías de seguros, me encontré con un artícul...

Esta semana, el “guest blogger” de Peppermint,  Irene León Maestre, comparte información sobre su búsqueda sobre el desarrollo de Pinterest. Mas que un álbum de recortes Durante muchos años, Pinterest ha sido conocido como la página ideal para: planear una boda, intereses maternos (receta...

On the May Day holiday I met a digital marketing expert for lunch in Marbella. It was a purely social occasion; not a brain-picking exercise. At some point in the conversation the term “big data” appeared and was bandied around for a few minutes before......

Go to any workshop, presentation or even join an informal chat about social media and at some point, somebody is likely to say: “content is king.” Writers grin like Cheshire cats in response to this, because content requires content providers and that’s writers. We discovered......

In my previous blog about mentions I focused on why a tool like mention.com is vital for keeping track of multiple accounts across the various social media platforms. I also promised you some more tips about social media. So here goes. Tip 1: Split second......

It’s one thing keeping track of your personal social media accounts, but when you’re running a social media strategy for several clients you need some method of keeping track of any “mentions” across all the networks you use. It’s particularly important when you want to......

In Asia, insurance companies use super-sad ads to reel in customers: in the UK we prefer to use humour. While I was searching for some interesting stories about insurance and approaches to insurance marketing and advertising, I came across an interesting article at Business Insider......

The Rock in May We’re delighted to be working with many Gibraltar-based clients including Triay & Triay, The Caleta Hotel, Gibtelecom, Ibex Insurance, Callaghan Insurance, Masbro, TWI, Peninsula Underwriting, Imossi Shipping, Techtrolec plus others, so we like to keep abreast of what’s goin...

This month Peppermint is celebrating its 10th anniversary! My my doesn’t time fly! Over the past 10 years Peppermint has gone from strength to strength… we have now built up a fantastic team of professionals in Spain, the UK and Norway who are breathing life......

Peppermint is pleased to announce its first ever art exhibition in Gibraltar to be held Wednesday 26th June 2013 at The Fine Arts Gallery, Casemate Square. The exhibition will showcase a variety of art, including photography, illustrations and creative graphics that present Gibraltar as never......

Planning to launch a new website or considering a site redesign? Everyone wants their website to look good and be easy to find. After all, what is the point in having a spanking new website if no-one can fid it!? Apart from making sure that......

Det å starte en ny markedsføringskampanje, introdusere et nytt produkt eller re-designe en merkevare er en spennende prosess; en sjanse til å bringe bedriften til et helt nytt nivå og engasjere nye kunder. Du har kanskje funnet det rette byrået for jobben, du har sett......

Starting a new ad campaign, launching a new product, or rebranding is an exciting time – a chance to take your business to the next level and engage new customers. So you have found the right advertising agency for the job, you can see examples......

Merkevarebygging er en av de viktigste markedsføringsverktøyene som brukes av bedrifter for å skille seg fra konkurrentene på markedet. Konseptet har kommet en lang vei fra da bønder kom på idéen med å brenne et merke på husdyrene sine for å kunne identifisere dem. I......

Hvis du ønsker å projisere et riktig bilde av din bedrift, dine produkter og dine tjenester, er det viktig å gi oppmerksomhet til og bruke tid på merkevarebygging, nettstedet ditt, markedsmateriell, reklame, sosiale medier. Etter å ha gjort alt dette, bør du ikke ødelegge det......

Hvis du ønsker å projisere et riktig bilde av din bedrift, dine produkter og dine tjenester, er det viktig å gi oppmerksomhet til og bruke tid på merkevarebygging, nettstedet ditt, markedsmateriell, reklame, sosiale medier. Etter å ha gjort alt dette, bør du ikke ødelegge det......

Det gamle ordtaket “du skal aldri dømme en bok etter omslaget” er velkjent for de fleste, men gjelder den same teorien innen internettdesign og layout? Internetteksperter vil hevde at i dagens teknologi-elskende verden blir konsentrasjonsevnene for den gjennomsnittlige muse-klikkende forbrukere...

Vi i Peppermint husker alle tiden da man måtte plukke opp telefonen for å snakke med designere, trykkere og andre leverandører. Problemer ble ofte fikset på ti minutter, og selv om man aldri hadde møtt den man snakket med før, var det mulig å bygge......

Til tross for at sosiale medier har preget våre nettvaner over lengre tid, er det kun i de siste årene at bedrifter har forstått viktigheten av disse i sin markedsstrategi. I tillegg er de også en betydelig ressurs i forhold til å engasjere og kommunisere......

Although social media has actually been around for some time, it’s only in the last few years that companies have really realised its potential for business and it has quickly become a revolutionary way to engage with customers and create word of mouth marketing on......

At Peppermint we all remember a time when, to get a job done, you had to pick up the ‘phone to speak to designers, printers, venues and other suppliers. Often a matter could easily be sorted within ten minutes and even though you may have......

As the old saying goes ‘you should never judge a book by its cover’, but does the same theory apply to website design and layout? Web experts would argue that in today’s technology-loving world the attention span of the average mouse-clicking consumer is getting shorter.......

If you want to project the right image about your company, your products and your service, you will most probably have given care and attention to your branding, your website, marketing material, maybe adverts, social media and a whole range of ways that give content......

Branding is one of the most important marketing tools used by businesses to distinguish themselves from competitors on the market. The concept has come a long way from when farmers initiated the idea, burning a mark on to their animals for identification purposes. Nowadays there......