At Peppermint we produce a significant number of websites for our clients. We discuss their business at length and what they want to achieve. Then we think about the design, the right font, the business logo, and, of course, we work on the page content. When it comes to website landing pages, we know that first impressions count, and that when a visitor lands, we want them to stay, and we also may want them to take certain actions, such as leave their email address and other information. Arrival from Google Adwords Your website visitors usually arrive at your page via a