We Speak Your Language
In January 2015, the Pound Sterling to Euro exchange rate rose to about €1.30 for £1. This was good news for anyone who wanted to use sterling to buy products in the Eurozone; now you could definitely get more bang for your buck, or pound, rather. It’s still some way from the heady early days of the euro, when the exchange rate was something like €1.7 to £1, but, according to PoundSterling Live, the current exchange rate is the best in six years if you want to buy euros. This advantage doesn’t just apply to British visitors to the Costa del
Fresh Thinking About Financial Services
Money is sexy, so why is the financial services product sector often considered a poor relation (in the world of marketing) of the glamorous products, such as cars, couture and cutting edge technology that we all need the cold hard cash to buy? Rather than take the traditional attitude to finance, Peppermint takes a fresh approach to its financial service clients and promises to bring ‘on trend’ marketing tools to corporate identity and brand strategy. Marketing Financial Services and ‘On Trend’ Design At Peppermint we’re passionate about our financial services clients and we believe that the world of finance doesn’t need to
Promoting a Prime Property
Recently Peppermint Spain had the opportunity to use its marketing, graphic design, copywriting and printing expertise to promote a client’s exclusive holiday retreat. Ezzahra, in the exclusive Palmeraie district of Marrakech, is certainly not an average holiday rental villa and the owners wanted to go beyond the marketing techniques that had been used to date, to bring this extraordinarily beautiful property to a wider audience. Villa Ezzahra has its own website, which provides excellent information, plus reviews from the world’s top magazines, including Vanity Fair, Tatler, Country Life and Harper’s Bazaar among the easily recognisable publications. These titles give you
Three Predictions for 2015 from the World’s Top Minds
At Peppermint Spain we wanted to find something different to kick off this exciting new year with and we were immediately drawn to a headline from one of our social media channels LinkedIn that announced Big Ideas 2015. We’ve already brought you some of the reviews of what was big during 2014 and the social media predictions for 2015, so let’s have a look at what some of the business world’s movers and shakers think will be the innovation, social cause or shift in thinking that defines the year to come. 1. More companies will fire customers This idea has cropped up several