En Asia, las compañías de seguros usan anuncios muy tristes para atraer a consumidores: en Inglaterra preferimos usar humor. Mientras estaba buscando algunas historias interesantes sobre los seguros acerca del marketing y la publicidad hacia las compañías de seguros, me encontré con un artículo en...

Esta semana, el “guest blogger” de Peppermint,  Irene León Maestre, comparte información sobre su búsqueda sobre el desarrollo de Pinterest. Mas que un álbum de recortes Durante muchos años, Pinterest ha sido conocido como la página ideal para: planear una boda, intereses maternos (recetas y el...

On the May Day holiday I met a digital marketing expert for lunch in Marbella. It was a purely social occasion; not a brain-picking exercise. At some point in the conversation the term “big data” appeared and was bandied around for a few minutes before...

Go to any workshop, presentation or even join an informal chat about social media and at some point, somebody is likely to say: “content is king.” Writers grin like Cheshire cats in response to this, because content requires content providers and that’s writers. We discovered...

In my previous blog about mentions I focused on why a tool like mention.com is vital for keeping track of multiple accounts across the various social media platforms. I also promised you some more tips about social media. So here goes. Tip 1: Split second reactions My...

It’s one thing keeping track of your personal social media accounts, but when you’re running a social media strategy for several clients you need some method of keeping track of any “mentions” across all the networks you use. It’s particularly important when you want to...

In Asia, insurance companies use super-sad ads to reel in customers: in the UK we prefer to use humour. While I was searching for some interesting stories about insurance and approaches to insurance marketing and advertising, I came across an interesting article at Business Insider about...