Although social media has actually been around for some time, it’s only in the last few years that companies have really realised its potential for business and it has quickly become a revolutionary way to engage with customers and create word of mouth marketing on a large scale. Having a good social media presence on websites such as Facebook, MySpace, LinkedIn, Twitter and Google+, or a combination of those, is now considered an essential marketing tool for many companies, and certainly one of their most valuable. Here are just some of the ways social media marketing could benefit your company: Increases

At Peppermint we all remember a time when, to get a job done, you had to pick up the ‘phone to speak to designers, printers, venues and other suppliers. Often a matter could easily be sorted within ten minutes and even though you may have never met your contact, it was possible to build a solid and productive relationship by speaking to them regularly. Nowadays, in a world dominated by email, we are almost slaves to our inboxes and this has only increased with the introduction of smart ‘phones; a recent report suggested that, on average, we check our ‘phones every