Website Design: Perception is power
As the old saying goes ‘you should never judge a book by its cover’, but does the same theory apply to website design and layout? Web experts would argue that in today's technology-loving world the attention span of the average mouse-clicking consumer is getting shorter. Websites have on average five seconds to impress before the time conscious browser loses interest and clicks onto another, more eye-catching website. And with online business growing dramatically over the past few years savvy ‘etailers’ are increasingly sprucing up their websites to make sure they have a slice of the Internet shopping pie – and keeping