If you want to project the right image about your company, your products and your service, you will most probably have given care and attention to your branding, your website, marketing material, maybe adverts, social media and a whole range of ways that give content and presentation to your message. Having done all of that, you shouldn’t jeopardise it with mediocre copy. After all, the visual presentation of your company is vital, but the way in which this is supported by words is equally important. This is, after all, your chance to communicate directly with your target audience, so striking a